Alrighty, here we go with assignment one. I've done this before, on Kerry's last platform, and I am already much happier with this ad iteration - but it's not perfect. I didn't have LOADS of time to spend on this, but I jumped onto the Apple site and read some reviews of watches from local stores selling them. I made a note of the benefits that people were raving about: - I never miss emails or messages when I don’t have my phone - Easy set up - Fast  - Large screen - Good style and functionality - Thin - Comfortable I was playing around with an ad that highlights the comfort of the watch as there were a lot of people who put that in their review (something to keep thinking about) but I settled on the benefit of not missing any messages, notifications, etc. I am trying to play on the lack of FOMO with an Apple Watch. In my mind, this ad is a quoted review. Hurdle #1 is finding a review with this EXACT wording because I don't want to ruin credibility. But surely someone somewhere has a similarly worded review...right? All feedback is welcome! Let me know what you think: 5*: "I forgot I left my phone at home." - Steve Too vague? Unclear? Highlighting benefits enough? Let me know 👇

So, I'm LOVING Derek Thompson's Hit Makers! I'm partial to Derek Thompson but that's besides the point. Such great stuff in the book, and another big thanks to @Kerry Morrison for making all this happen for us and being so generous. One question I'd love to hear from all of you on is related to something he writes in the book "To sell something familiar, make it surprising. To sell something surprising, make it familiar." Can we have some actual examples from YOUR work and just discuss/brainstorm ideas on how to do this. I absolutely love it and my brain will be happily marinating on this concept for awhile I think.

If anyone was around, I’ll jump on the coffee call in a couple hours.

First off - thank you for joining. You're part of a community that believes in real advice and guidance, not empty promises. Getting Started 1. Choose Your Foundation Books - The next post here in the community contains the link where you can select your two free books. 2. Introduce yourself - Let me and the rest of the people here know who you are and what you're doing ( or hoping to do ). 3. Join This Week's Sessions - We host live Q&As every Tuesday and Thursday. Bring your questions, challenges, or just come to learn from others' experiences. 4. Start Your Learning Journey - The Classroom section is organized by topic. Begin wherever makes sense for your business - whether that's copywriting, landing pages, or the basics. Community Guidelines - Share freely - your successes and failures both help others - Ask questions - there are no "stupid" ones - Help others - we all grow stronger together - Keep it real - no fluff, no BS Let's get started - select your books in the next post and introduce yourself below 😁

I will post a new video and files into the Automations classroom here shortly. But before I do, I want to wrap it into a short lesson. Mostly because I just spent an hour on Reddit and was once again deluged with posts about "hacking" the algo and "gaming" Threads/Twitter/Whatever. Don't do this. There is no hack. And occasionally, when folks find something they can exploit, it's fixed immediately and no longer works. Every social media algorithm is in place for one reason and one reason only. To get you to stay on the platform longer. That's it. All the major platforms do this in unbelievably sophisticated ways, but at the end of the day, there is only one thing they care about; more eyeballs for longer. You can use this by posting regularly and engaging with others ( comments, likes, saves ). That's it. Every social platform has an insatiable hunger for more content, and if you're someone who will provide it, they'll reward you. Yes, the rewards will be bigger if you create content that people respond to. But it's consistency that wins the game every time. So, with that in mind. This new automation is a path to easy and fast consistency. It's a super social media posting system for LinkedIn, Twitter, Facebook, YouTube, you name it. It is built to run almost on its own, and if you add a couple of the other automations I'm finalizing, it will post everything as well. Right now, the system uses Make.com, Airtable, and all of the big AI systems ( Claude, ChatGPT, and Perplexity ) to take a quick note, turn it into entire posts, and save it for you to review. And it will do it all for, on average, about .0003 cents a post. But. With great power comes great responsibility. This is still AI content. It cannot be all you post. And it isn't a replacement for the comment and liking you should be doing every day ( take 15 minutes when you start working ). But it will help with that consistency. I'll put up a full video explaining what it does. I'll post more videos on how to set it up ( it's not technical, but does require connecting accounts ).