Apple Watch ad - version 1 exercise

Alrighty, here we go with assignment one. I've done this before, on Kerry's last platform, and I am already much happier with this ad iteration - but it's not perfect.

I didn't have LOADS of time to spend on this, but I jumped onto the Apple site and read some reviews of watches from local stores selling them.

I made a note of the benefits that people were raving about:

I never miss emails or messages when I don’t have my phone
Easy set up
Fast
Large screen
Good style and functionality
Thin
Comfortable

I was playing around with an ad that highlights the comfort of the watch as there were a lot of people who put that in their review (something to keep thinking about) but I settled on the benefit of not missing any messages, notifications, etc. I am trying to play on the lack of FOMO with an Apple Watch.

In my mind, this ad is a quoted review. Hurdle #1 is finding a review with this EXACT wording because I don't want to ruin credibility. But surely someone somewhere has a similarly worded review...right?

All feedback is welcome! Let me know what you think:

5*: "I forgot I left my phone at home." - Steve

Too vague? Unclear? Highlighting benefits enough?

Let me know 👇

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