Alrighty, here we go with assignment one. I've done this before, on Kerry's last platform, and I am already much happier with this ad iteration - but it's not perfect. I didn't have LOADS of time to spend on this, but I jumped onto the Apple site and read some reviews of watches from local stores selling them. I made a note of the benefits that people were raving about: - I never miss emails or messages when I don’t have my phone - Easy set up - Fast  - Large screen - Good style and functionality - Thin - Comfortable I was playing around with an ad that highlights the comfort of the watch as there were a lot of people who put that in their review (something to keep thinking about) but I settled on the benefit of not missing any messages, notifications, etc. I am trying to play on the lack of FOMO with an Apple Watch. In my mind, this ad is a quoted review. Hurdle #1 is finding a review with this EXACT wording because I don't want to ruin credibility. But surely someone somewhere has a similarly worded review...right? All feedback is welcome! Let me know what you think: 5*: "I forgot I left my phone at home." - Steve Too vague? Unclear? Highlighting benefits enough? Let me know 👇

I didn't see a way to confirm or deny attendance on Skool's calendar page, so I'm dashing off a quick post. I cannot make it to this week's Q&A; I didn't want Kerry (or anyone else) just waiting around to see if someone would show up, because he's been very generous with his time and knowledge. That's all. Back to work. Thanks, everyone!

I will post a new video and files into the Automations classroom here shortly. But before I do, I want to wrap it into a short lesson. Mostly because I just spent an hour on Reddit and was once again deluged with posts about "hacking" the algo and "gaming" Threads/Twitter/Whatever. Don't do this. There is no hack. And occasionally, when folks find something they can exploit, it's fixed immediately and no longer works. Every social media algorithm is in place for one reason and one reason only. To get you to stay on the platform longer. That's it. All the major platforms do this in unbelievably sophisticated ways, but at the end of the day, there is only one thing they care about; more eyeballs for longer. You can use this by posting regularly and engaging with others ( comments, likes, saves ). That's it. Every social platform has an insatiable hunger for more content, and if you're someone who will provide it, they'll reward you. Yes, the rewards will be bigger if you create content that people respond to. But it's consistency that wins the game every time. So, with that in mind. This new automation is a path to easy and fast consistency. It's a super social media posting system for LinkedIn, Twitter, Facebook, YouTube, you name it. It is built to run almost on its own, and if you add a couple of the other automations I'm finalizing, it will post everything as well. Right now, the system uses Make.com, Airtable, and all of the big AI systems ( Claude, ChatGPT, and Perplexity ) to take a quick note, turn it into entire posts, and save it for you to review. And it will do it all for, on average, about .0003 cents a post. But. With great power comes great responsibility. This is still AI content. It cannot be all you post. And it isn't a replacement for the comment and liking you should be doing every day ( take 15 minutes when you start working ). But it will help with that consistency. I'll put up a full video explaining what it does. I'll post more videos on how to set it up ( it's not technical, but does require connecting accounts ).

Not sure if this is the right place to post this but I didn't see anywhere else to so here goes: These are the homework (haven't had homework in years. Wow!) answers to the Kerry Morrison/David Ogilvy assignment about writing headlines. I don't have an industry perse so I chose cars because I have always been passionate about them. Anyhow I am brand new to this and have not wrote a single piece of copy before but here are some headlines that I came up with. Let me know how bad I did afterwards. 😂 I have thick skin. How to (drive faster) without (wasting more gas). How to (shift gears) without (using the clutch). How to (change your cars paint color) without (ever repainting or rewrapping it). How to (work on your car) without (getting your hands dirty). How to (become a professional racecar driver) without (setting foot in an actual car). The secret to (driving a slow car fast), not just downhill... The secret to (how you can be "GREEN" by putting a turbo on your car). The secret to (buying replacement car parts at a bargain price). The secret to (buying your next sports car for cheap). It is possible... (3) ways to (save money at the gas pump). (4) ways to get (the most miles per gallon from your sports car). (5) ways to get (the most "SMILES" per gallon from your "not-so-sporty" Sports Utility Vehicle [SUV]).

Hey everyone, I just wanted to ask where abouts everyone is located. I want to make sure I can come to some coffee hours and Q&A's, but I am in the UK so its a bit tougher for me to promise before knowing where around the world everyone is! Corinna = GMT