Algorithms and Automation
I will post a new video and files into the Automations classroom here shortly.
But before I do, I want to wrap it into a short lesson.
Mostly because I just spent an hour on Reddit and was once again deluged with posts about "hacking" the algo and "gaming" Threads/Twitter/Whatever.
Don't do this.
There is no hack. And occasionally, when folks find something they can exploit, it's fixed immediately and no longer works.
Every social media algorithm is in place for one reason and one reason only.
To get you to stay on the platform longer. That's it.
All the major platforms do this in unbelievably sophisticated ways, but at the end of the day, there is only one thing they care about; more eyeballs for longer.
You can use this by posting regularly and engaging with others ( comments, likes, saves ).
That's it.
Every social platform has an insatiable hunger for more content, and if you're someone who will provide it, they'll reward you.
Yes, the rewards will be bigger if you create content that people respond to. But it's consistency that wins the game every time.
So, with that in mind. This new automation is a path to easy and fast consistency.
It's a super social media posting system for LinkedIn, Twitter, Facebook, YouTube, you name it.
It is built to run almost on its own, and if you add a couple of the other automations I'm finalizing, it will post everything as well.
Right now, the system uses Make.com, Airtable, and all of the big AI systems ( Claude, ChatGPT, and Perplexity ) to take a quick note, turn it into entire posts, and save it for you to review.
And it will do it all for, on average, about .0003 cents a post.
But. With great power comes great responsibility.
This is still AI content. It cannot be all you post. And it isn't a replacement for the comment and liking you should be doing every day ( take 15 minutes when you start working ).
But it will help with that consistency.
I'll put up a full video explaining what it does. I'll post more videos on how to set it up ( it's not technical, but does require connecting accounts ).
But the big lesson for today is to give the algos what they need to survive, which again is more reason for people to visit and stay there ( and it's your knowledge and ideas that will do it ).
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Kerry Morrison
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Algorithms and Automation
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