So, I'm LOVING Derek Thompson's Hit Makers! I'm partial to Derek Thompson but that's besides the point. Such great stuff in the book, and another big thanks to @Kerry Morrison for making all this happen for us and being so generous. One question I'd love to hear from all of you on is related to something he writes in the book "To sell something familiar, make it surprising. To sell something surprising, make it familiar." Can we have some actual examples from YOUR work and just discuss/brainstorm ideas on how to do this. I absolutely love it and my brain will be happily marinating on this concept for awhile I think.

If anyone was around, I’ll jump on the coffee call in a couple hours.

I will post a new video and files into the Automations classroom here shortly. But before I do, I want to wrap it into a short lesson. Mostly because I just spent an hour on Reddit and was once again deluged with posts about "hacking" the algo and "gaming" Threads/Twitter/Whatever. Don't do this. There is no hack. And occasionally, when folks find something they can exploit, it's fixed immediately and no longer works. Every social media algorithm is in place for one reason and one reason only. To get you to stay on the platform longer. That's it. All the major platforms do this in unbelievably sophisticated ways, but at the end of the day, there is only one thing they care about; more eyeballs for longer. You can use this by posting regularly and engaging with others ( comments, likes, saves ). That's it. Every social platform has an insatiable hunger for more content, and if you're someone who will provide it, they'll reward you. Yes, the rewards will be bigger if you create content that people respond to. But it's consistency that wins the game every time. So, with that in mind. This new automation is a path to easy and fast consistency. It's a super social media posting system for LinkedIn, Twitter, Facebook, YouTube, you name it. It is built to run almost on its own, and if you add a couple of the other automations I'm finalizing, it will post everything as well. Right now, the system uses Make.com, Airtable, and all of the big AI systems ( Claude, ChatGPT, and Perplexity ) to take a quick note, turn it into entire posts, and save it for you to review. And it will do it all for, on average, about .0003 cents a post. But. With great power comes great responsibility. This is still AI content. It cannot be all you post. And it isn't a replacement for the comment and liking you should be doing every day ( take 15 minutes when you start working ). But it will help with that consistency. I'll put up a full video explaining what it does. I'll post more videos on how to set it up ( it's not technical, but does require connecting accounts ).

I didn't see a way to confirm or deny attendance on Skool's calendar page, so I'm dashing off a quick post. I cannot make it to this week's Q&A; I didn't want Kerry (or anyone else) just waiting around to see if someone would show up, because he's been very generous with his time and knowledge. That's all. Back to work. Thanks, everyone!

Hey guys, going to post some things today, starting to fill out the landing page content section, and I do have that coffee hour in the schedule. I know a few of us have talked about finding a more convenient time for those and to do some coworking. Should I leave this today and I can chat with anyone who needs has questions. Or should I wait again until we have more members and better times?