Alrighty, here we go with assignment one. I've done this before, on Kerry's last platform, and I am already much happier with this ad iteration - but it's not perfect. I didn't have LOADS of time to spend on this, but I jumped onto the Apple site and read some reviews of watches from local stores selling them. I made a note of the benefits that people were raving about: - I never miss emails or messages when I don’t have my phone - Easy set up - Fast  - Large screen - Good style and functionality - Thin - Comfortable I was playing around with an ad that highlights the comfort of the watch as there were a lot of people who put that in their review (something to keep thinking about) but I settled on the benefit of not missing any messages, notifications, etc. I am trying to play on the lack of FOMO with an Apple Watch. In my mind, this ad is a quoted review. Hurdle #1 is finding a review with this EXACT wording because I don't want to ruin credibility. But surely someone somewhere has a similarly worded review...right? All feedback is welcome! Let me know what you think: 5*: "I forgot I left my phone at home." - Steve Too vague? Unclear? Highlighting benefits enough? Let me know 👇

So, I'm LOVING Derek Thompson's Hit Makers! I'm partial to Derek Thompson but that's besides the point. Such great stuff in the book, and another big thanks to @Kerry Morrison for making all this happen for us and being so generous. One question I'd love to hear from all of you on is related to something he writes in the book "To sell something familiar, make it surprising. To sell something surprising, make it familiar." Can we have some actual examples from YOUR work and just discuss/brainstorm ideas on how to do this. I absolutely love it and my brain will be happily marinating on this concept for awhile I think.

Hey guys, going to post some things today, starting to fill out the landing page content section, and I do have that coffee hour in the schedule. I know a few of us have talked about finding a more convenient time for those and to do some coworking. Should I leave this today and I can chat with anyone who needs has questions. Or should I wait again until we have more members and better times?

First off - thank you for joining. You're part of a community that believes in real advice and guidance, not empty promises. Getting Started 1. Choose Your Foundation Books - The next post here in the community contains the link where you can select your two free books. 2. Introduce yourself - Let me and the rest of the people here know who you are and what you're doing ( or hoping to do ). 3. Join This Week's Sessions - We host live Q&As every Tuesday and Thursday. Bring your questions, challenges, or just come to learn from others' experiences. 4. Start Your Learning Journey - The Classroom section is organized by topic. Begin wherever makes sense for your business - whether that's copywriting, landing pages, or the basics. Community Guidelines - Share freely - your successes and failures both help others - Ask questions - there are no "stupid" ones - Help others - we all grow stronger together - Keep it real - no fluff, no BS Let's get started - select your books in the next post and introduce yourself below 😁

Question for @Kerry Morrison and others who may or may not use social media to build their copywriting business - how helpful do you think it's been? Is there something that's worked better for you than another, platform or strategy wise? I'd love to get off it all entirely, but I don't think that's wise... especially as some of my parallel competition is on it and going strong, and I build a lot of connections locally which social media seems to help with. Love hearing what others have done!