I'm going to, in the course of things here, talk a lot about landing pages or sales pages. The tl;dr: a landing page is a focused page where you make one offer, to one audience, with one ( clear ) next step. It's where you continue the process of selling them on your product. I say continue the process because a landing page can, but doesn't have to complete the sale. The end of it might be to book a quick call, or sign up for something ( of value of course ). I'll do videos breaking down the sections over today and tomorrow, for now there is a PDF and a Figma link you can copy of how I do my standard product landing pages. eCommerce versions coming next. New lesson is in Landing Pages in the Classroom section.

This first video has maybe the most important concept that needs adopting for most people. For anyone launching a service, a product, a platform, anything, this might be the most important video you can watch. Can't wait to hear some feedback and comments on this one. https://www.skool.com/the-new-skool-3248/classroom/854c71b6?md=b943d764c5d644ea978940cb328e9bf0