I'm going to, in the course of things here, talk a lot about landing pages or sales pages.
The tl;dr: a landing page is a focused page where you make one offer, to one audience, with one ( clear ) next step.
It's where you continue the process of selling them on your product.
I say continue the process because a landing page can, but doesn't have to complete the sale. The end of it might be to book a quick call, or sign up for something ( of value of course ).
I'll do videos breaking down the sections over today and tomorrow, for now there is a PDF and a Figma link you can copy of how I do my standard product landing pages.
eCommerce versions coming next.
New lesson is in Landing Pages in the Classroom section.