The main theme of Proof Stacking is to arm you with simple tactics and strategies to become the top broker in your market. It's a surprisingly simple strategy. And sometimes boring because it requires doing the same thing every day. For example, you can reach out to make 25 contacts per day on Linked In or Facebook. (We have a training coming soon). Before long you'll have a growing local network. Every post using the Mini Social 1 Page Case Study posts are effectively FREE ads. You can post a 1 Page Case Study on your website about market information or a success story. You can post screen shots of your Digital Press Releases on your social media accounts like the one featured here by Joe Serafin of Serafin Real Estate in Northern Virginia. The #1 key factor to success starts with a target market. A target market is not "I sell homes" or "I am an office leasing broker in Los Angeles". Those targets are too big and broad. A better strategy is "I help companies find the best building at the best price in Santa Monica" or "I specialize in 2-20 unit properties in Lower Fairfield County". To become recognized as the Top Broker in your market, you first need a customized market. Need help with your market? Post your questions. I'll be glad to help you.

On Tuesdays Mastermind, we walked through the process of making a 1 Page Case Study for Nina Steiner for her West Los Angeles Leasing Brokerage. The 1 Pager was about a film production company leasing 10,000 SF of office space. Then yesterday, Nina posted a Mini Case Study with 4 Bullet Points about the deal. I love how she crafted the post and so does her followers. As of this morning Nina has 47 likes on LinkedIn, 42 comments and almost 1000 impressions. Since we launched Nina's new website 3 weeks ago she has picked up 2 referrals. 1 is a large industrial leasing requirement, the 2nd is a retail leasing requirement. Nina is experiencing Proof Stacking first hand. Rather than the painful process of trying to sell every day, make cold calls and deal with constant rejection, Nina promotes proof with a crystal clear message. As a result, people take notice, Nina is respected, they take her seriously, and the leads come to her. There's no selling with Proof Stacking, the clients come to you. Visit Ninas Linked in Page to see the post which we call "Advertisements". When we build followers, they see our posts so really they are Free Ads.

Nice job to Nina Steiner who gets the Proof Stacker of the day award. Nina took her recent Success Story and turned it into a Mini Success Story. Awesome idea!

Proof Stacking Member, Nina Steiner, an office leasing broker in West Los Angeles needed help with a Case Study. In our live Mastermind Call, here is the process we went through. The items below are my questions with Nina's response. In the live call, I opened a word doc and typed my questions and Nina's answers. 1. Tell me about the project? Nina, "I represented a TV Production company for an office space in Burbank California. Burbank is in East LA". 2. What is the address? "It's at 4111 Alameda Avenue" 3. How big was the leased space? "It started as 3,466 Rentable Square feet. Then it expanded to 10,014" 4. How big is 4111 Alameda Ave? "it is 106,404 SF" 5. How many floors? "there are 6 floors". 6. What does it look like? "It's a dark glass building with a modern entrance and lobby" 7. Why did they choose Burbank? Nina said, "Burbank has a storied history in film production going back 100 years" Interesting right? With the answers to 7 simple questions, we see a short story of proof emerging. I don't need to know the problem and solution, that's already baked into the 7 answers. I want the creation of the Case Study/Success Story to be a quick process. Just the facts, that's all I need and that's all a prospect needs. The Next Step - Open Chat GPT Once ChatGPT was opened, I typed my prompt. I asked ChatGPT nicely to write a 1 Page Case Study with the following information. I wanted it to be written including SEO with items such as an SEO Title, Meta Description and H Tags. I wanted a brief introduction, bullet points that started with bold keywords, a description of the building, nearby hotels, restaurants and landmarks. In a split second I thought, lets also ask Chat to include a history of the film industry in Burbank. Then I clicked submit. All of a sudden Chat started writing feverishly. Watching the result unfold before our eyes was a thing of beauty. The Next Step Let's rewrite and convert the Case Study into 5 LinkedIn Posts. Sure enough, in a few seconds, we had 5 LinkedIn Posts.

Ryan Lee, the world's #1 lifestyle coach for solopreneurs asked me at a workshop "What are you struggling with". My response, "I'm struggling with my message". Ryan's immediately said, "you're struggling because you don't know your audience". Ryan's comment is the first thing I think of when I start my day. When I'm feeling lost. I know why. It's usually because I'm thinking about me, not my audience. The Law of 1000 means, focus on a market of 1000 potential clients. For example, if you focus on selling 2-20 unit multi family properties, the average owner might own 3. When focusing on 1000 owners, that's 3000 properties. If annual turnover rate is 3%, that's 90 sales per year. If the average value is $2 Million with a 3% fee ($60,000) and you get a 15% market share, that's $810,000. To implement an efficient daily action plan, the first and most important step is to know your market. All the client preselling proof is like dust in the wind if it's not targeting a specific market. The Proof Stacking Model is easy when you know your market. Your website, SEO, Social Media and even one on one meetings gets traction with a SMART Plan. Below, is from one of the Chapters in the soon to be released Proof Stacking Book. Your Implementation Plan: The SMART System The SMART framework is a proven principle widely used in business and self-development—and for good reason. It’s a clear, effective method for understanding and executing your mission. Here’s how we’ll apply it to implement ProofStacking and unlock its powerful benefits: ● Specific: Identify one precise audience and tailor every piece of proof to resonate with their unique doubts and desires. ● Measurable: Use data, stories, or visual proof that delivers results you can quantify. ● Achievable: Keep your focus within reach—it’s one step at a time. ● Repeatable: Success comes from a system, not a one-off. ● Timely: Deliver the right proof at the right moment. Here's what is coming (And BTW, this is the same formula I implement for Bob Knakal. You can see the formula by visiting BobKnakal.com )