On Tuesdays Mastermind, we walked through the process of making a 1 Page Case Study for Nina Steiner for her West Los Angeles Leasing Brokerage.
The 1 Pager was about a film production company leasing 10,000 SF of office space.
Then yesterday, Nina posted a Mini Case Study with 4 Bullet Points about the deal.
I love how she crafted the post and so does her followers.
As of this morning Nina has 47 likes on LinkedIn, 42 comments and almost 1000 impressions.
Since we launched Nina's new website 3 weeks ago she has picked up 2 referrals. 1 is a large industrial leasing requirement, the 2nd is a retail leasing requirement.
Nina is experiencing Proof Stacking first hand.
Rather than the painful process of trying to sell every day, make cold calls and deal with constant rejection, Nina promotes proof with a crystal clear message.
As a result, people take notice, Nina is respected, they take her seriously, and the leads come to her.
There's no selling with Proof Stacking, the clients come to you.
Visit Ninas Linked in Page to see the post which we call "Advertisements". When we build followers, they see our posts so really they are Free Ads.