Proof Stacking Daily Activities and the Law Of 1000
Ryan Lee, the world's #1 lifestyle coach for solopreneurs asked me at a workshop "What are you struggling with".
My response, "I'm struggling with my message". Ryan's immediately said, "you're struggling because you don't know your audience".
Ryan's comment is the first thing I think of when I start my day. When I'm feeling lost. I know why. It's usually because I'm thinking about me, not my audience.
The Law of 1000 means, focus on a market of 1000 potential clients.
For example, if you focus on selling 2-20 unit multi family properties, the average owner might own 3. When focusing on 1000 owners, that's 3000 properties. If annual turnover rate is 3%, that's 90 sales per year. If the average value is $2 Million with a 3% fee ($60,000) and you get a 15% market share, that's $810,000.
To implement an efficient daily action plan, the first and most important step is to know your market.
All the client preselling proof is like dust in the wind if it's not targeting a specific market.
The Proof Stacking Model is easy when you know your market. Your website, SEO, Social Media and even one on one meetings gets traction with a SMART Plan.
Below, is from one of the Chapters in the soon to be released Proof Stacking Book.
Your Implementation Plan: The SMART System
The SMART framework is a proven principle widely used in business and self-development—and for good reason. It’s a clear, effective method for understanding and executing your mission. Here’s how we’ll apply it to implement ProofStacking and unlock its powerful benefits:
● Specific: Identify one precise audience and tailor every piece of proof to resonate with their unique doubts and desires.
● Measurable: Use data, stories, or visual proof that delivers results you can quantify.
● Achievable: Keep your focus within reach—it’s one step at a time.
● Repeatable: Success comes from a system, not a one-off.
● Timely: Deliver the right proof at the right moment.
Here's what is coming (And BTW, this is the same formula I implement for Bob Knakal. You can see the formula by visiting BobKnakal.com )
  1. Proof Stacking Book
  2. Proof Suite - Custom AI Tools
  3. Mini Videos - 1 Page Case Study Template, SEO Training, Dino Gomez's social media strategy.
... and a lot more. So stay tuned!
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Edward Winslow
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Proof Stacking Daily Activities and the Law Of 1000
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