Quick Guide to Making a 1 Page Case Study and a Killer Lead

Proof Stacking Member, Nina Steiner, an office leasing broker in West Los Angeles needed help with a Case Study.

In our live Mastermind Call, here is the process we went through. The items below are my questions with Nina's response.

In the live call, I opened a word doc and typed my questions and Nina's answers.

Tell me about the project? Nina, "I represented a TV Production company for an office space in Burbank California. Burbank is in East LA".
What is the address? "It's at 4111 Alameda Avenue"
How big was the leased space? "It started as 3,466 Rentable Square feet. Then it expanded to 10,014"
How big is 4111 Alameda Ave? "it is 106,404 SF"
How many floors? "there are 6 floors".
What does it look like? "It's a dark glass building with a modern entrance and lobby"
Why did they choose Burbank? Nina said, "Burbank has a storied history in film production going back 100 years"

Interesting right?

With the answers to 7 simple questions, we see a short story of proof emerging.

I don't need to know the problem and solution, that's already baked into the 7 answers. I want the creation of the Case Study/Success Story to be a quick process. Just the facts, that's all I need and that's all a prospect needs.

The Next Step - Open Chat GPT

Once ChatGPT was opened, I typed my prompt. I asked ChatGPT nicely to write a 1 Page Case Study with the following information.

I wanted it to be written including SEO with items such as an SEO Title, Meta Description and H Tags.

I wanted a brief introduction, bullet points that started with bold keywords, a description of the building, nearby hotels, restaurants and landmarks.

In a split second I thought, lets also ask Chat to include a history of the film industry in Burbank.

Then I clicked submit.

All of a sudden Chat started writing feverishly.

Watching the result unfold before our eyes was a thing of beauty.

The Next Step

Let's rewrite and convert the Case Study into 5 LinkedIn Posts.

Sure enough, in a few seconds, we had 5 LinkedIn Posts.

The Next Step

Note - At this point in the training, about 15 minutes went by.

After the call ended, I uploaded the content to Nina's website, added a few photos, a few links within the Case Study and a few on page SEO Tweaks using the Yoast SEO Plugin.

Then I published the Case Study.

The Final Result

Nina called me last night super excited. Out of the blue, Nina got a 30,000 - 50,000 SF Industrial Leasing referral.

Did the Case Study produce that quickly? It's hard to say. But it did give Nina rock solid confidence to see a post about her completed deal. Nina is now proud to say, "look what i did". Showing, not telling produces powerful results. The universe responded with a new opportunity.

The reality is, the Proof Stacking model naturally creates a focused mind set. People clearly see what you do and your expertise.

Proof Stackers know, the key to success is clarity of message repeated to a specific market (Law of 1000). Daily action pushing your success stories and market information to your target audience via Google, Social Sites, Digital Press releases and one on one meetings.

When we build our reputations, credibility and trust people start to take us seriously ... and they tell their friends.

With Proof Stacking, there is no selling, the clients come to you.

Keep On Stackin!

Here's the link to Nina's success story https://tenantrepla.com/tv-streaming-company-leases-office-space-in-burbank-california-class-a-building-success/

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