You know your unique skill, and you’ve identified your perfect members. Now it’s time to combine those into a premium offer that delivers value and gives your community a reason to invest in what you’re building. It isn’t about giving more stuff, but helping them achieve a transformation they can’t get anywhere else. Solve their biggest problem or help them achieve their most important goal. That’s what makes an offer truly premium—it focuses on results, not just features. - What’s the one outcome my members want most? - How can my skill or experience help them get there faster or easier? - What’s the biggest pain point I can help them overcome? The best offers are built around a clear path. It could be a structured program that guides them step-by-step, exclusive coaching for custom support, or access to high-value tools and resources that meet their needs. Whatever you choose, make it clear how you deliver the results. Don’t be afraid to charge what it’s worth, either. Pricing isn’t just about money, it shows value. Premium pricing attracts committed members who are serious about solving their problem. They’ll show up, engage, and take action. People value what they invest in, and the right members will see your offer as the shortcut to achieving their goals. So, what’s the transformation you can deliver? Because that’s where the next level of your community begins.

Your community doesn’t need more of the same content everyone else is creating. Or the same offer. Even if it's in the same niche. What will actually set it apart is your unique skill—the thing you’re naturally good at, that feels easy to you but is incredibly valuable to others. So how do you find this advantage? Start with these questions: - What do people ask your advice on? - What’s a skill or insight that feels second nature to you but is challenging for others? - What do you enjoy working on for hours without burning out? Once you’ve nailed that down, congrats: you found your unfair advantage! Now use it to provide real value to your community. If you’re skilled at simplifying complex topics, offer tutorials or breakdowns. If you’re good at motivating people, build in weekly check-ins or challenges to keep your members engaged. This unique focus gives your community something they can’t find anywhere else. Highlight what makes you different, and build your community around that. People will join because of your expertise, and stay for the value that only you can provide. So, what’s your unfair advantage? That’s where your community’s growth begins.

Aight, hear me out... Building a “cult” following for your biz (in a non-exploitative, ethical sense) means creating a loyal, highly engaged community that supports what you're about. And I think you can really benefit from taking things away from some of the most successful cults out there. Here are five cult-like strategies you can incorporate for your Skool community / online biz: ✅1. Create a Unique, Polarizing Message Define a clear, strong message that stands out and appeals to a specific group of people. It should be bold enough to be memorable and distinct from mainstream ideas, which naturally attracts followers who feel a deep resonance with it. Be authentic and emphasize the values or beliefs that define you and the change you want to see. For example, if your mission is helping men reclaim masculinity in a modern world, make that clear and unapologetic. ✅2. Be A Charismatic Brand Persona Cult followings are often attracted to strong, charismatic personalities that embody the values and beliefs of the community. Make sure your personal brand aligns with your ideals in a visible way. Use storytelling to make yourself relatable and showcase your struggles, growth, and transformation. This builds trust and makes followers feel like they’re joining a leader on a journey. ✅3. Foster an Exclusive Community Create a sense of exclusivity by offering followers unique access to content, events, or insights not available to the general public. This could be a private community, exclusive Q&As, or premium content that feels special. Cultivate a language or set of symbols that the group understands, giving members a way to identify with each other. This could include inside jokes, branded terms, a hashtag, or unique rituals that bring followers closer to your mission. ✅4. Encourage a Shared Identity and Mission

It’s easy to get hooked on the follower count. But in the end, followers are a vanity metric, until your audience is actually engaged. I'd rather have a hundred loyal members who show up, comment, and support me than have 1000 silent followers any day. Shifting focus from “getting more followers” to building loyalty changes everything. Why ? You start prioritizing real interactions over shiny numbers. Respond to comments, ask questions, show up consistently—even if it’s just a few people at first. People want to feel seen and valued, not like they’re just a number in your page's "Metrics" tab. Ask yourself: if you lost 90% of your following overnight, would the remaining 10% be true ones? Followers who support your work, trust you, and spread your message? If the answer’s no, it might be time to focus on depth over width. Ready to stop chasing numbers and start building a loyal community?

Happy birthday @Yelina Perez 🥳 🎉 🎂 post ONE thing you love about Yelina below 👇🏻 Who's Yelina? She's one of our head coaches! If you need help with ANYTHING regarding your offer, sales process or content, hit her up. You can work 1 on 1 with her inside of our VIP Academy