Building loyalty > chasing followers
It’s easy to get hooked on the follower count. But in the end, followers are a vanity metric, until your audience is actually engaged.
I'd rather have a hundred loyal members who show up, comment, and support me than have 1000 silent followers any day.
Shifting focus from “getting more followers” to building loyalty changes everything.
Why ?
You start prioritizing real interactions over shiny numbers.
Respond to comments, ask questions, show up consistently—even if it’s just a few people at first. People want to feel seen and valued, not like they’re just a number in your page's "Metrics" tab.
Ask yourself: if you lost 90% of your following overnight, would the remaining 10% be true ones?
Followers who support your work, trust you, and spread your message? If the answer’s no, it might be time to focus on depth over width.
Ready to stop chasing numbers and start building a loyal community?
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Sylvain Zyssman
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Building loyalty > chasing followers
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