Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if you’re sticking with the same ol' “Click here” or “Sign up now,” you’re leaving a lot on the table. Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results. 1. Use Call-to-View (CTV) for content consumption: If you want your audience to consume content—like watching a video or reading a post—use CTAs that makes them curious, or promise value. Examples: - “Watch this quick video to see how it’s done.” - “Check out this post for a fresh perspective.” - “Read now and learn how to avoid this common mistake.” 2. Use Call-to-Think (CTT) for mental engagement: CTTs aren’t about immediate action but about shifting your audience’s mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation Examples: - “What would you do in this situation?” - “How would achieving [goal] change your life?” - “Think about what’s really holding you back—could it be [problem]?” 3. Use Call-to-Engage (CTE) for interaction: CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue. Examples: - “Comment below with your biggest challenge!” - “Tag a friend who needs to hear this.” - “Share this if it resonates with you.” 4. Use Call-to-Signup (CTS) for direct conversions When it’s time for your audience to take action—like signing up or buying—your CTA needs to be direct, clear, and urgent. Examples: - “Sign up now to get started.” - “Grab your spot before it’s gone!” - “Join the program and transform today.” The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action. So, which CTA variation are you using most—and which one could you try next? PS: Which CTA variation did I use here ? 😉

You know your unique skill, and you’ve identified your perfect members. Now it’s time to combine those into a premium offer that delivers value and gives your community a reason to invest in what you’re building. It isn’t about giving more stuff, but helping them achieve a transformation they can’t get anywhere else. Solve their biggest problem or help them achieve their most important goal. That’s what makes an offer truly premium—it focuses on results, not just features. - What’s the one outcome my members want most? - How can my skill or experience help them get there faster or easier? - What’s the biggest pain point I can help them overcome? The best offers are built around a clear path. It could be a structured program that guides them step-by-step, exclusive coaching for custom support, or access to high-value tools and resources that meet their needs. Whatever you choose, make it clear how you deliver the results. Don’t be afraid to charge what it’s worth, either. Pricing isn’t just about money, it shows value. Premium pricing attracts committed members who are serious about solving their problem. They’ll show up, engage, and take action. People value what they invest in, and the right members will see your offer as the shortcut to achieving their goals. So, what’s the transformation you can deliver? Because that’s where the next level of your community begins.

Want a killer Black Friday offer that straight up SELLS ITSELF? 🥷 Wanna know how to set up the world's best sales process for it in less than 10 min? 🤑 I just created a brand new training called: "Black Friday Mastery" that shows you how. I'm selling the workshop for $197 but you can have it for free for the next 24 hours if you do these 3 things: 1) Comment below @ tagging someone in this community who you think should see this (ie. @Calvin Hollywood) 2) DM me the words: "BLACK FRIDAY" within the next 24 hours. 3) Actually go through the training and IMPLEMENT IT so you can become my next success story. Here's what we build together during the workshop: 💰 Your Black Friday Day-by-Day Schedule & Game Plan 💰 Your Black Friday Offer(s) 💰 Your Black Friday Waitlist 💰 Your Black Friday Promotional Material 💰 Your Black Friday Profit Maximizers 💰 Your November 29th Last-Chance-Deadline Sequence 🎁 BONUS: Your Cyber Monday Follow Up Campaign Best part? You can make money with this same offer every single year & save yourself a TON of time by being able to copy-paste-recycle everything for every Black Friday in the future 🧑‍🎄 See you in the DM's? 👀 Ted P.S. The comments below are from people who went through the workshop... and I didn't even ask them to comment!!!!

Once you know your unique skill, the next step is to get clear on who your community is really for. It's tempting to try to please “everyone”, but it's a mistake. Your community will grow better if it’s built for the needs, goals, and values of your ideal members. Start by thinking about who that perfect member is. What are their goals? The problems they're facing? What drives them, and where do they spend their time? These details help you create a community where they feel truly heard and supported. The more you know about their values and the outcomes they want, the more powerful your community will be. People don’t join communities just for content; they join to connect, solve problems, and achieve real results. By focusing on their needs, you’re not just finding a niche—you’re building a place that the right people will call home. So, who is your perfect member?

It’s easy to get hooked on the follower count. But in the end, followers are a vanity metric, until your audience is actually engaged. I'd rather have a hundred loyal members who show up, comment, and support me than have 1000 silent followers any day. Shifting focus from “getting more followers” to building loyalty changes everything. Why ? You start prioritizing real interactions over shiny numbers. Respond to comments, ask questions, show up consistently—even if it’s just a few people at first. People want to feel seen and valued, not like they’re just a number in your page's "Metrics" tab. Ask yourself: if you lost 90% of your following overnight, would the remaining 10% be true ones? Followers who support your work, trust you, and spread your message? If the answer’s no, it might be time to focus on depth over width. Ready to stop chasing numbers and start building a loyal community?