Need more ways to convert with your CTAs? Try this 👇

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7h ago in General

Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if you’re sticking with the same ol' “Click here” or “Sign up now,” you’re leaving a lot on the table.

Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results.

1. Use Call-to-View (CTV) for content consumption:

If you want your audience to consume content—like watching a video or reading a post—use CTAs that makes them curious, or promise value.

Examples:

- “Watch this quick video to see how it’s done.”

- “Check out this post for a fresh perspective.”

- “Read now and learn how to avoid this common mistake.”

2. Use Call-to-Think (CTT) for mental engagement:

CTTs aren’t about immediate action but about shifting your audience’s mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation

Examples:

- “What would you do in this situation?”

- “How would achieving [goal] change your life?”

- “Think about what’s really holding you back—could it be [problem]?”

3. Use Call-to-Engage (CTE) for interaction:

CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue.

Examples:

- “Comment below with your biggest challenge!”

- “Tag a friend who needs to hear this.”

- “Share this if it resonates with you.”

4. Use Call-to-Signup (CTS) for direct conversions

When it’s time for your audience to take action—like signing up or buying—your CTA needs to be direct, clear, and urgent.

Examples:

- “Sign up now to get started.”

- “Grab your spot before it’s gone!”

- “Join the program and transform today.”

The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action.

So, which CTA variation are you using most—and which one could you try next?

PS: Which CTA variation did I use here ? 😉

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