Haven't figured out your unfair advantage yet? You're missing out!
Your community doesn’t need more of the same content everyone else is creating. Or the same offer. Even if it's in the same niche.
What will actually set it apart is your unique skill—the thing you’re naturally good at, that feels easy to you but is incredibly valuable to others.
So how do you find this advantage? Start with these questions:
- What do people ask your advice on?
- What’s a skill or insight that feels second nature to you but is challenging for others?
- What do you enjoy working on for hours without burning out?
Once you’ve nailed that down, congrats: you found your unfair advantage!
Now use it to provide real value to your community.
If you’re skilled at simplifying complex topics, offer tutorials or breakdowns.
If you’re good at motivating people, build in weekly check-ins or challenges to keep your members engaged.
This unique focus gives your community something they can’t find anywhere else.
Highlight what makes you different, and build your community around that.
People will join because of your expertise, and stay for the value that only you can provide.
So, what’s your unfair advantage? That’s where your community’s growth begins.
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Sylvain Zyssman
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Haven't figured out your unfair advantage yet? You're missing out!
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