Aight, hear me out... Building a “cult” following for your biz (in a non-exploitative, ethical sense) means creating a loyal, highly engaged community that supports what you're about. And I think you can really benefit from taking things away from some of the most successful cults out there. Here are five cult-like strategies you can incorporate for your Skool community / online biz: ✅1. Create a Unique, Polarizing Message Define a clear, strong message that stands out and appeals to a specific group of people. It should be bold enough to be memorable and distinct from mainstream ideas, which naturally attracts followers who feel a deep resonance with it. Be authentic and emphasize the values or beliefs that define you and the change you want to see. For example, if your mission is helping men reclaim masculinity in a modern world, make that clear and unapologetic. ✅2. Be A Charismatic Brand Persona Cult followings are often attracted to strong, charismatic personalities that embody the values and beliefs of the community. Make sure your personal brand aligns with your ideals in a visible way. Use storytelling to make yourself relatable and showcase your struggles, growth, and transformation. This builds trust and makes followers feel like they’re joining a leader on a journey. ✅3. Foster an Exclusive Community Create a sense of exclusivity by offering followers unique access to content, events, or insights not available to the general public. This could be a private community, exclusive Q&As, or premium content that feels special. Cultivate a language or set of symbols that the group understands, giving members a way to identify with each other. This could include inside jokes, branded terms, a hashtag, or unique rituals that bring followers closer to your mission. ✅4. Encourage a Shared Identity and Mission

Sales is about the transfer of EMOTION... And a lot of entrepreneurs / salesmen are blowing their sales because they fail to get their prospect to feel excited enough or in enough pain in order to pull the trigger and buy. This week, I want you to intentionally put on more of a show during your sales calls. This DOESN'T mean you have to be weird or anything that you are not. It just means you need the conversation with your prospect to be memorable in some way. Every week, my community's members and I review each other's calls, overcome each other's objections and cover tonality. These things are critical for someone to make a decision to change their life when you're talking to them.

Not getting people to buy into what you're selling? Switch up your messaging so that you are really creating a disturbance within the mind of your prospect and getting them to think to themself, "I can't miss pulling the trigger on this..." 😥 If you create this thought in the mind of your prospect towards your offer, you'll be golden. 🔥 (I talk a lot on this a lot in my community Gravel To Castle Businessmen btw)

Moving to Thailand to run my men's self-improvement community (Gravel To Castle Businessmen) has allowed me to actually tap into my creative energy one again after feeling so burned out. If you want to thrive, get on a plane a disappear for a while. 👽

Listen to me when I tell you this... You can build a business that fulfills your need for connection and community. -KEN ⚔️