The Niche Of Skool | A Contrarian Way To Do It
I started my first business 12 years ago ever since that first day, a central theme I've focused on is "niche" ... ... and "niching down" has always been the way a part of me has always fought it I despise boxes but I saw, and experienced, the value inside of it lately, I've realised an even more expansive and powerful way of niching down I used to think the niche was solely focused on the audience but it's not and this is where my tension would arise it felt limiting I am a world-class copywriter I am a world-class marketer I am a world-class advertiser I am a world-class problem solver I am a world-class strategist I am a world-class simplifier people told me to JUST focus on one thing NICHE DOWN ... I fought it I wanted to do everything but the mind couldn't comprehend how I could possibly do all of those things AND niche down --- it felt wrong due to what I was told I needed to do a part of me knew that if I did niche down I'd be limiting the true impact I create for people and I'd limit the fulfilment I experienced and results people experienced this is where @Justin Yip shattered my old worldview he shared an insight he received from @Brian Campbell THE NICHE IS THE OUTCOME ๐คฏ๐คฏ๐คฏ๐คฏ๐คฏ talk about a moment of expansion I've always known about and believed in natural laws especially as they apply to business, marketing, and sales MAGENTISM, ATTRACTION, ECOSYSTEMS, ENTANGLEMENT, ONENESS and with this newfound perspective I saw how the outcome is the niche the outcome, when communicated correctly, attracts the ideal client --- nothing else - the outcome magnetises - the outcome attracts - the outcome entangles - the outcome enforces the rule of one - the outcome amplifies the ecosystem (instead of the singular) I realise the limitations that exist by niching down in the more commonly known way all the "experts" and "gurus" promote ... and I SEE the friction this creates (and the force you need to apply to overcome it)