Oct 10 in Businesss & Marketing
The Niche Of Skool | A Contrarian Way To Do It
I started my first business 12 years ago
ever since that first day, a central theme I've focused on is "niche" ...
... and "niching down" has always been the way
a part of me has always fought it
I despise boxes
but I saw, and experienced, the value inside of it
lately, I've realised an even more expansive and powerful way of niching down
I used to think the niche was solely focused on the audience
but it's not
and this is where my tension would arise
it felt limiting
I am a world-class copywriter
I am a world-class marketer
I am a world-class advertiser
I am a world-class problem solver
I am a world-class strategist
I am a world-class simplifier
people told me to JUST focus on one thing
NICHE DOWN
... I fought it
I wanted to do everything
but the mind couldn't comprehend how I could possibly do all of those things AND niche down
--- it felt wrong due to what I was told I needed to do
a part of me knew that if I did niche down I'd be limiting the true impact I create for people
and I'd limit the fulfilment I experienced and results people experienced
he shared an insight he received from
THE NICHE IS THE OUTCOME
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talk about a moment of expansion
I've always known about and believed in natural laws
especially as they apply to business, marketing, and sales
MAGENTISM, ATTRACTION, ECOSYSTEMS, ENTANGLEMENT, ONENESS
and with this newfound perspective I saw how the outcome is the niche
the outcome, when communicated correctly, attracts the ideal client
--- nothing else
- the outcome magnetises
- the outcome attracts
- the outcome entangles
- the outcome enforces the rule of one
- the outcome amplifies the ecosystem (instead of the singular)
I realise the limitations that exist by niching down in the more commonly known way all the "experts" and "gurus" promote
... and I SEE the friction this creates (and the force you need to apply to overcome it)
this alternate path is much more natural
flow exists when you do this
the outcome you create is what matters
the outcome you create is what people want
the outcome your create is your unique positioning
as you layer and stack better marketing, communication, systems, and advertising on top of this
your outcome begins to MAGNETISE and ATTRACT ONLY your ideal clients even more
and with time, your "niche" is created as a result
the key leverage points become your message and how you get it in front of people
this is why copywriting is one of the most valuable skills available to us ...
... and it's why marketing and advertising skills are so valuable too
hope this educational piece was as valuable to you as it was to me
nick
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The Niche Of Skool | A Contrarian Way To Do It
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