Hi guys I'm doing an 45 podcast/interview with @Joe Fleming, who is part of this community. Joe is a founding partner at Venortech and specialises in recruiting Pricing people for B2B SaaS. So: what should I ask Joe about recruiting, hiring, staffing etc for pricing? (PS: also let me know if this interview format seems like an overall good idea)

The SaaS-Pricing community thread on 'what content would you like' had Teardowns as the clear winner. So, let's do some teardowns! HERE IS HOW IT IS GOING TO WORK: 1) You send me an email at ulrik@willingnesstopay.com with the below info. 2) I will record a 'reaction style' video of about 20-30mins, where I will cold-read your email and give my first impression and as much advice as I can cram into the session. 3) The recording will be posted here in the forum for further discussion AND potentially used for social media elsewhere to educate the masses - that is your way of contributing. 4) I will do 1 a week to begin with on a first-come basis - so the turnaround time will be dependent on the interest. Teardowns are a great way to get immediate feedback on both high level approach and on several smaller details that might prevent good results. It does require you to be able to digest the feedback and apply it yourself, but it can really save you years of trial and error. You can see an example of a teardown here on my youtube channel : Pricing teardown I've charged €25.000 to do this in the past, but discontinued that service about a year ago, as I'd rather focus on €250K+ consulting work where I work longer term and dive deeper. But I enjoy doing them. HOW TO APPLY FOR A TEARDOWN: Send me an email at ulrik@willingnesstopay.com with: A) Your current pricing - e.g. pricing page, pricing excel sheet etc. B) Written email answers to the following 5 questions: 1) What your business does for whom and how you sell them. 2)Your ARR, number of customers, churn rate and annual growth rate (no problem if all of those are 'zero' because you are pre-revenue). 3) What goals are trying to achieve: be as specific as possible. 4) Why you think the packaging and pricing you currently have is not able to achieve those goals. 5) What you already tried to do to solve this in the past

Happy Wednesday, everyone! Many of you have highlighted the gap between pricing theory and real-world, step-by-step use cases — something I’m tackling in the book I'm working on "Pricing Without Numbers." (Yes, I’m breaking Ulrik’s rule about not talking about a book before it's done!) I’m looking for interesting case studies, especially in B2C, though many concepts apply to both B2B and B2C. If your startup or company has something to share, drop me a line — I’d love to hear from you! For a sense of my style, check out my newsletter: https://clairewangpricing.substack.com/

I'm wondering, what is your approach towards value quantification? It's easy to take $X revenue your product generates or calculate how many frauds it prevents, but how do you do it for competition? I obviously know MaxDiffs/CJAs analyses can help, but how do you guesstimate without the research or initial data? Calculating value for every feature seems like an absurd task, and there is no way you can do it regularly.

One of the most puzzling questions I have as a management consultant on Strategy & Margin is the lack of PriceOps. We know research shows that companies that evaluate, adjust and change pricing often, grow several folds faster. We start to see RevenueOps adopted in some organizations (I created RevOps Transformations at PwC), but PricingOps is a very important part of RevOps. I think Pricing should be considered a core function of a business, and not a standalone project done when... well, we are running out of money or we are raising a new round. Any thoughts on this?