Pricing Teardowns : apply here

The SaaS-Pricing community thread on 'what content would you like' had Teardowns as the clear winner.

So, let's do some teardowns!

HERE IS HOW IT IS GOING TO WORK:

1) You send me an email at ulrik@willingnesstopay.com with the below info.

2) I will record a 'reaction style' video of about 20-30mins, where I will cold-read your email and give my first impression and as much advice as I can cram into the session.

3) The recording will be posted here in the forum for further discussion AND potentially used for social media elsewhere to educate the masses - that is your way of contributing.

4) I will do 1 a week to begin with on a first-come basis - so the turnaround time will be dependent on the interest.

Teardowns are a great way to get immediate feedback on both high level approach and on several smaller details that might prevent good results. It does require you to be able to digest the feedback and apply it yourself, but it can really save you years of trial and error.

You can see an example of a teardown here on my youtube channel : Pricing teardown

I've charged €25.000 to do this in the past, but discontinued that service about a year ago, as I'd rather focus on €250K+ consulting work where I work longer term and dive deeper. But I enjoy doing them.

HOW TO APPLY FOR A TEARDOWN:

Send me an email at ulrik@willingnesstopay.com with:

A) Your current pricing - e.g. pricing page, pricing excel sheet etc.

B) Written email answers to the following 5 questions:

1) What your business does for whom and how you sell them.

2)Your ARR, number of customers, churn rate and annual growth rate (no problem if all of those are 'zero' because you are pre-revenue).

3) What goals are trying to achieve: be as specific as possible.

4) Why you think the packaging and pricing you currently have is not able to achieve those goals.

5) What you already tried to do to solve this in the past

C) A short video (5min max) of you walking through the pricing and the 5 questions (loom or similar).

D) Post a comment in this thread saying that you applied 👍

This is going to be a lot of fun and a lot of learning - really looking forward to it!