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Seeking advice on pricing early clients
Dear pricing community, as a young startup, I'm trying to get early clients who could potentially see us as a partner to "invest" and support for them to get a powerful solution down the line. As our financial runway is tight, money now is much more valuable than potential money in the future. So any pricing concept that means more revenue today in exchange for a hefty discount in the future could work great for us. Have anyone tried something like pay X today and get 5-10 years for free? Or, once we hit X revenue, you get the next 5-10 years for free? Context: - we are in the event industry with a logistics and ticketing solution. - our potential clients currently pay 3-7% of revenue (ca 5k - 50k per year) to existing ticketing solution providers, so that is a budget I'm trying to tap into. - At higher maturity, our solution can solve several bigger problems that we believe can be a game-changer for our potential clients. But we need to extend our financial runway a bit more before we get there. Any advice, opinions or shared experiences are more than welcome. Thank you
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New comment 1d ago
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How to aproach larger companies that will only work with you if you sell them the platform
Thanks for accepting me in your community. I have spent two months reading The Pricing Roadmap book and watching Ulrik´s videos to improve my company aproach on pricing. We have a lot to work and learn and is super exciting to carry on this project. I have, however a much pressing question. We provide a monitoring and control saas service for mining, water utilities and energy companies and we also install and mantain our monitoring instruments. We deal with much bigger than us, cupper mining companies and pulp companies, among others. They frequently pick their suppliers on biddings and lately some of the biddings require we sell the platform to them because they want complete control on their data. Related to this, some big energy intensive companys have told us, no, we cannot work with you because all our data must remain within the house for security resons. So, I was thinking.. A "job to be done" would be ...I want others to develop my platform but I want to run it withouth the data going out. If we develop, and deliver an entire platform for each of this requests. How are we suposse to charge? and more important.. should we do it? Could we answer in other way with out losing this opportunities? If you could guide me in this, I would really aprecciate it. Kind Regards and excuse grammar english mistakes.
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New comment 18d ago
Saas or not saas ? That is the question
Thank you for the insightful content! I have a critical business dilemma and would greatly value your perspective: One of my few but important SaaS clients insists on owning the code and solution to eliminate competition. I see three options: 1) Refuse and stick to the SaaS model with other clients, risking losing this key client. 2) Agree to share some intellectual property to protect her while maintaining my ability to serve others. 3) Sell my company to her. Could you help me clarify the best path forward for my company’s future? Thank you so much!
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New comment 26d ago
ROI format: Goal to earmark budget. ASK: Layout for 1 page slide/sheet
Wondering if anyone has seen a good ROI layout to pass the 'yes, we can earmark budget for this' phase... as in, not at detailed proposal/pricing phase We also want to use this "ball park pricing" phase to test new packaging ideas for early feedback. Context: Deal sizes $50-$300k ARR e.g. --- 1. Situation - why it matters 2.Current setup today • what it costs • how its done (summary) • risks + implications of current mode 3. Proposed Solution - what it costs - how its done (optional) - UPSIDE: Budget Savings, efficiencies, improved X & risks reduced
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