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The role of packaging when using a credit based price model
For those of you with experience using credit based price models, I'm curious what you're perspective is on how packaging fits into the broader monetization strategy. I ask because if you're using a credit based price model, you presumably have a lot of flexibility with monetizing the usage of various areas of your solution. In that world, limiting access to features through packaging doesn't seem like it really has a place. I'd much rather focus on giving my customers access to all the features they need and encouraging adoption/usage to drive up credit consumption. Am I thinking about this correctly? Thanks! Steve
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New comment 45m ago
If You’re Not Pursuing Your Dream Because You Don’t Have Previous Experience… No Honey, Think Again!
If You’re Not Pursuing Your Dream Because You Don’t Have Previous Experience… No Honey, Think Again! The founders of Bird had no experience in micromobility. The founders of ByteDance (TikTok) had no experience in social media. The founders of Stripe had no experience in payment processing. The founders of Notion had no experience in productivity tools. The founders of Figma had no experience in design software. The founders of Cazoo had no experience in automotive sales. The founders of Rivian had no experience in electric trucks. Startups are launched by generalist visionaries and scaled by industry experts. Don't forget that. #startups #entrepreneurship
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If You’re Not Pursuing Your Dream Because You Don’t Have Previous Experience… No Honey, Think Again!
Pricing in stages
Hi everyone I am launching an online community for project managers later this year. I am in doubt of pricing this. I think the “right price” is around 200USD pr year. But much of the value comes from other members and premade content (templates, guides, courses) so I am not sure I can charge that in the beginning. So I will that by charging 50USD, then 100 USD and then finally 200USD. My question is, should I state that from the beginning, that at a fixed date in the future it will go from 50-100 and another future date it will go from 100-200, or should I simply start with 50, and then later on raise the price? I am unsure if it would scare of people in the beginning? I will grandfather the 50USD even when it’s 200USD. I look forward to hear your advise.
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New comment 1d ago
Early Stage First-Time Founders Fail, But You Don’t Have To...
→ Follow These Essential Steps for Success Let me know your experience as a first time founder below. https://www.zerotomillionsclub.com/post/early-stage-first-time-founders-fail-but-you-don-t-have-to-follow-these-simple-steps
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What are your communication best practices?
You've designed and tested the new pricing, the client has given the green light, you have aligned on a roll-out plan, and the last step is communicating the change to customers. Our go to recommendation was sending out an email a month in advance to each customer affected (the February cohort would get this in January): 1. Clearly state in the email title that the pricing is going to change 2. Inform the client of the value you are providing (as framing of the value was likely to change during the pricing project) 3. Inform o the new price (and possibly new plan) and when it will change 4. If applicable, inform about a loyalty discount 5. Explain what is the reason of the change (adding more value to customers is an evergreen) How do you approach it? Is there something missing here? Do you think there is a need to send additional communication? Personally I think that there is no upside to a price-hike forewarning, as the only action we incentivize for the client is reviewing alternative solutions... But I might be completely wrong, so please share your experiences!
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New comment 2d ago
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SaaS Pricing
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