Dear pricing community, as a young startup, I'm trying to get early clients who could potentially see us as a partner to "invest" and support for them to get a powerful solution down the line. As our financial runway is tight, money now is much more valuable than potential money in the future. So any pricing concept that means more revenue today in exchange for a hefty discount in the future could work great for us. Have anyone tried something like pay X today and get 5-10 years for free? Or, once we hit X revenue, you get the next 5-10 years for free? Context: - we are in the event industry with a logistics and ticketing solution. - our potential clients currently pay 3-7% of revenue (ca 5k - 50k per year) to existing ticketing solution providers, so that is a budget I'm trying to tap into. - At higher maturity, our solution can solve several bigger problems that we believe can be a game-changer for our potential clients. But we need to extend our financial runway a bit more before we get there. Any advice, opinions or shared experiences are more than welcome. Thank you

You've designed and tested the new pricing, the client has given the green light, you have aligned on a roll-out plan, and the last step is communicating the change to customers. Our go to recommendation was sending out an email a month in advance to each customer affected (the February cohort would get this in January): 1. Clearly state in the email title that the pricing is going to change 2. Inform the client of the value you are providing (as framing of the value was likely to change during the pricing project) 3. Inform o the new price (and possibly new plan) and when it will change 4. If applicable, inform about a loyalty discount 5. Explain what is the reason of the change (adding more value to customers is an evergreen) How do you approach it? Is there something missing here? Do you think there is a need to send additional communication? Personally I think that there is no upside to a price-hike forewarning, as the only action we incentivize for the client is reviewing alternative solutions... But I might be completely wrong, so please share your experiences!

Hey folks. Context: I'm working on introducing better pricing guidance for our B2B SaaS product that's sold using a sales led motion. Today we just have list prices and we want to introduce target prices. We've never published our list prices nor put them on customers' agreements so we have some flexibility with changing these to fit our needs. We do want to move to showing customers the list price, discount, and net pricing on agreements. This will help us more effectively expire discounts that are intended to be short term (e.g. 1st year). Question: When you're thinking how to set list vs. target price (target discounts), what have you seen work well? Hypothesis: My initial thought is to set the target price 10% - 20% below the list price. Here's my rationale: 1. If sales starts the negotiation at list, it gives them some room to negotiate down to target 2. If we want to setup most of those discounts as 1st year only discounts, then the price jump for customers isn't painfully large 3. Our discount escalation policy is setup so AEs can discount 10%, Sales Directors (20%), RVPs (30%), etc. Targeting a discount of 10% to 20% should keep most deals from reaching the more senior approval levels. Would love to hear some thoughts on the topic if anyone has any. Thanks in advance! Steve

Are there any free websites that provide information on companies' pricing strategies and list prices?

Hi everyone I am launching an online community for project managers later this year. I am in doubt of pricing this. I think the “right price” is around 200USD pr year. But much of the value comes from other members and premade content (templates, guides, courses) so I am not sure I can charge that in the beginning. So I will that by charging 50USD, then 100 USD and then finally 200USD. My question is, should I state that from the beginning, that at a fixed date in the future it will go from 50-100 and another future date it will go from 100-200, or should I simply start with 50, and then later on raise the price? I am unsure if it would scare of people in the beginning? I will grandfather the 50USD even when it’s 200USD. I look forward to hear your advise.