What are your communication best practices?

Nov 15 in Pricing

You've designed and tested the new pricing, the client has given the green light, you have aligned on a roll-out plan, and the last step is communicating the change to customers.

Our go to recommendation was sending out an email a month in advance to each customer affected (the February cohort would get this in January):

Clearly state in the email title that the pricing is going to change
Inform the client of the value you are providing (as framing of the value was likely to change during the pricing project)
Inform o the new price (and possibly new plan) and when it will change
If applicable, inform about a loyalty discount
Explain what is the reason of the change (adding more value to customers is an evergreen)

How do you approach it?

Is there something missing here?

Do you think there is a need to send additional communication?

Personally I think that there is no upside to a price-hike forewarning, as the only action we incentivize for the client is reviewing alternative solutions...

But I might be completely wrong, so please share your experiences!

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