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One of the most puzzling questions I have as a management consultant on Strategy & Margin is the lack of PriceOps. We know research shows that companies that evaluate, adjust and change pricing often, grow several folds faster. We start to see RevenueOps adopted in some organizations (I created RevOps Transformations at PwC), but PricingOps is a very important part of RevOps. I think Pricing should be considered a core function of a business, and not a standalone project done when... well, we are running out of money or we are raising a new round. Any thoughts on this?

Event with some speakers who are knowledgeable: https://www.benchmarkit.ai/saas-metrics-palooza-24

I recently joined as a growth partner at a LeadGen company. We help founders get customers for their SaaS by using cold email automations. ❌ But I'm not here to promote that or talk about what we do. ❌ I am more curious about what founders generally do. 🤔 How do you ship and grow a SaaS if you have 0 audience? What are your client acquisition strategies? What roadblocks do you guys face? Cold email automation is no wizardry. I'm sure many of you must be using it as well. What has your experience been with it? 👍/👎 Planning to drop a few good email scripts & automation strategies that have helped our clients get their first 20 customers. Would love to hear other pain points you guys are facing with growth that I can address.