This is something that I would appreciate in this community's opinion: how applicable are the Van Westendorp questions for the initial launch pricing of a B2B SaaS solution? The four standard Van Westendorp questions are: 1. At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive) 2. At what price would you consider the product to be priced so low that you would feel the quality couldn't be very good? (Too cheap) 3. At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side) 4. At what price would you consider the product to be a bargain—a great buy for the money? (Bargain)

Happy Wednesday, everyone! Many of you have highlighted the gap between pricing theory and real-world, step-by-step use cases — something I’m tackling in the book I'm working on "Pricing Without Numbers." (Yes, I’m breaking Ulrik’s rule about not talking about a book before it's done!) I’m looking for interesting case studies, especially in B2C, though many concepts apply to both B2B and B2C. If your startup or company has something to share, drop me a line — I’d love to hear from you! For a sense of my style, check out my newsletter: https://clairewangpricing.substack.com/

I'm wondering, what is your approach towards value quantification? It's easy to take $X revenue your product generates or calculate how many frauds it prevents, but how do you do it for competition? I obviously know MaxDiffs/CJAs analyses can help, but how do you guesstimate without the research or initial data? Calculating value for every feature seems like an absurd task, and there is no way you can do it regularly.

Hello there - and welcome to the SaaS Pricing community! This is where we turn all good SaaS products into good SaaS businesses! Use this thread to introduce yourself: tell us who you are and what commercial issues you are working on. That's it! Happy to have you here!