This is something that I would appreciate in this community's opinion: how applicable are the Van Westendorp questions for the initial launch pricing of a B2B SaaS solution? The four standard Van Westendorp questions are: 1. At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive) 2. At what price would you consider the product to be priced so low that you would feel the quality couldn't be very good? (Too cheap) 3. At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side) 4. At what price would you consider the product to be a bargain—a great buy for the money? (Bargain)

Rhyme not intended:) I was inspired by the "invisible vs visible loss" diagram, but we are talking about convincing a mix of business and engineering mindset people to make a change based on something they cannot see - not exactly a task for the faint hearted. Could anyone share some metrics, logic, or simply symptoms that would indicate that mystical "invisible loss", which logically should exist, actually exists? What are some tests or methods for proving that?