How do you feel about the Van Westendorp questions for SaaS pricing?

Sep 23 in Pricing

This is something that I would appreciate in this community's opinion: how applicable are the Van Westendorp questions for the initial launch pricing of a B2B SaaS solution?

The four standard Van Westendorp questions are:

At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
At what price would you consider the product to be priced so low that you would feel the quality couldn't be very good? (Too cheap)
At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
At what price would you consider the product to be a bargain—a great buy for the money? (Bargain)

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