How do we know if the price is too low?🙃

Aug 22 in Pricing

Rhyme not intended:) I was inspired by the "invisible vs visible loss" diagram, but we are talking about convincing a mix of business and engineering mindset people to make a change based on something they cannot see - not exactly a task for the faint hearted.

Could anyone share some metrics, logic, or simply symptoms that would indicate that mystical "invisible loss", which logically should exist, actually exists? What are some tests or methods for proving that?

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