Just added a new module on discovering the Emotional Entry Points your prospects have about the problem you solve. When you know these entry points, you can automatically start writing copy, because the story already exists. PLUS this serves as a powerful hook, in and of itself. Check it out here: https://www.skool.com/convertnow/classroom/8896c059?md=0e114329483f4c0c97a4458d9ceca1c8

Everywhere on the most popular social channels you can promote yourself or your offer. Remember to do so with respect and authenticity! (Sorry you probably have to download it to zoom) https://www.skool.com/convertnow/classroom/31f05245?md=ddb73860472e4d928c8b34ff5416d8f9

Wanted to put this here because it's a very thorough list of emotional trigger points by Swiped.co Check it out here: https://swiped.co/emotions/

Lately I've been thinking that the word "interest" might be a bit vague and overused. Today I did something about that. Now, when you're addressing your content or copy, you can tell exactly what is "interesting" and what isn't, using this first principles definition: Interest is a snap calculation made in response to a given stimulus that directs a decision and behavior towards or away from that stimulus. The calculation MAINLY integrates: An Emotional affect, Cognitive Associations, Mental Models, Memory, and Motivation (Reward Potential). And follows the above flow: Sensory Stimulus, Made Aware, Processed & Categorized (based on the above criteria), To Form a Decision, and produce a behavior. I openly admit that I'm missing a few considerations if we really want to dig deep. But as for a deeper, working definition, I know I can definitely use this, and hope someone else finds value in it. This has been added to the Knowledge Base as well! What should we do next?

Humans are social creatures. We assess each other in terms of our status within the hierarchy of society. Examples: Teacher/Student, Parent/Child, Police/Citizen, Cashier/Customer, etc. We're pre-disposed to desiring to gain status. Content can either make the reader feel a gain in status, a potential gain in status, or allow the main character to gain status, causing us to relate with that feeling Supporting Evidence: Mazur, A. (2015). A Biosocial Model of Status in Face-To-Face Groups. In: Zeigler-Hill, V., Welling, L., Shackelford, T. (eds) Evolutionary Perspectives on Social Psychology. Evolutionary Psychology. Springer, Cham. https://doi.org/10.1007/978-3-319-12697-5_24