28d ago in Knowledge Base
Finding Your Prospects Existing Storytelling/ Entry Points for Copy
Just added a new module on discovering the Emotional Entry Points your prospects have about the problem you solve. When you know these entry points, you can automatically start writing copy, because the story already exists. PLUS this serves as a powerful hook, in and of itself.
Check it out here:
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Finding Your Prospects Existing Storytelling/ Entry Points for Copy
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A grassroots, evidence-based encyclopedia of persuasion and engagement. A knowledgebase for digital communicators of all kinds!
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