I just looked these up cause I'd never seen them before. Great reminder that certain things are more interesting than others. Here's the list: ... Clayton Makepeace's "21 Fascinations" are legendary in direct response copywriting, designed to capture attention and intrigue readers with specific, curiosity-inducing language. Here are his 21 types of fascinations: 1. **Secrets** – Promises to reveal unknown information. 2. **Truth** – Exposes hidden or surprising truths. 3. **Mistakes** – Highlights common errors the reader is likely making. 4. **Warnings** – Alerts to dangers the reader should avoid. 5. **How-to** – Offers a solution or valuable process. 6. **Myths** – Challenges conventional wisdom or beliefs. 7. **Little-known facts** – Reveals rare or specialized knowledge. 8. **Tips** – Provides quick, actionable advice. 9. **Predictions** – Makes bold, provocative forecasts. 10. **Cures** – Promises remedies or solutions to problems. 11. **Numbers** – Uses specific figures to create intrigue. 12. **Shortcuts** – Reveals easier or faster ways to achieve results. 13. **Tricks** – Teaches unusual methods to get an advantage. 14. **Strategies** – Offers effective, often secretive, tactics. 15. **Discoveries** – Highlights new, exclusive findings. 16. **Mistaken Beliefs** – Corrects a belief or assumption the reader holds. 17. **Shocking Revelations** – Surprises or startles with unexpected facts. 18. **Success Stories** – Real-life examples of extraordinary achievements. 19. **Case Studies** – Demonstrates results through detailed scenarios. 20. **Proof** – Offers evidence, reinforcing credibility. 21. **Breakthroughs** – Presents significant advances or novel ideas. Each fascination is crafted to appeal to curiosity, promising insights or benefits that compel readers to engage and continue reading.

Hey everyone. Hey Jonny, I just attempted my first in-feed VSL and would appreciate some critique to be sure I'm heading in right direction. Thanks! More importantly, I'm curious to hear if it would pass compliance: https://docs.google.com/document/d/1F9zmBQ77_A5ajCm067MEWxma38rnXrYh4uYpo4CcpGo/edit?usp=drivesdk

Goodmorning everyone! In the spirit of helping as many of you become full time copywriters as possible, I want to ask for YOUR input. Knowing where to put my focus helps me get you exactly what you're looking for! So I'd like to ask: What exactly do you guys want? I have a few things in mind right now: 1. A full, basic, comprehensive direct response copywriting 101 course which walks you through everything you need to get started as a digital messaging strategist. 2. A premium small group, where I help give people more in-depth mentorship and closer-to one on one advice as they grow. 3. Something else?? (Let me know!) As the group moves forward I am already planning on expanding the knowledge base as much as possible, so as time goes on, many new ideas will come flooding in, giving more and more value for you. So stay tuned! Would love to hear all your thoughts! Please let me know what you guys really truly want! Thanks in advance! Jonny