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Owned by Jonny

The Direct Response Library

Public • 234 • $7/m

An evidence-based learning environment for persuasion and engagement online. A knowledgebase and resource for digital communicators of all kinds!

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129 contributions to The Direct Response Library
How To Think Like a Copywriter (coming soon)
Writing a new eBook about how to piece together copywriting through logical deduction and critical thinking: - Introduction to techniques for thinking more clearly - Full example funnel builds - Leveraging AI to do the "heavy lifting" of thought work. Does this sound interesting to ya'll? (suggest good names for it!)
Poll
7 members have voted
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New comment 2d ago
[For Critiqie] Boxing Free
SL: A great boxer starts with a book? PV: The first step every effective fighter takes. Hi %FIRSTNAME%, Want to make progress in boxing faster than 90% of beginners? Before you throw a punch, you MUST read this book. It’s the fastest way to make real progress - no hype, no fluff. Avoid rookie mistakes like burnout, injury, or wasted effort. I know it sounds counterintuitive. Isn’t boxing about action, not reading? But here’s the deal: Yes, raw action works… if you’re solving the right problem. Most beginners dive in fueled by a motivational reel, Train blindly, and hit an all-too-familiar wall: Soreness. Burnout. Injury. We don’t want that for you, %FIRSTNAME%. Because Smart fighters sharpen the axe before chopping the wood. And no, this isn’t about delaying action. It’s about preparing smarter so you can execute better. That’s exactly why we wrote The Art of Boxing: Beginner Edition. This isn’t just another “how-to” guide. It’s a 24-page masterclass on boxing fundamentals, - Learn how to punch with precision, not just power. - Move with strategy, not guesswork. - Build the skills that make the referee raise your hand. The very foundation that makes champions out of beginners. Learn how to punch with purpose, move with strategy, And build the skills that make the referee raise your hand. And here’s the best part: It’s 100% FREE. Grab your copy now and binge-read it like a pro is coaching you. Because every great boxer starts with the basics. Ciao for now, Dminus
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New comment 2d ago
0 likes • 2d
- I like the preview slightly better than the SL, Simply because of the very subtle "first step" symbol within it. It's an interesting curiosity SL, but I wonder if it wouldn't generate any automatic association with the reader. Worth testing for sure. - I like the first line. But "before you throw a punch you must read this book" I'd follow that with a validator, because it sounds a little weird. Like why would you read a book to throw a punch? Not to me, I get it, but for the audience. So what you do in that situation is you validate it, or call it out yourself, just say "Trust me, I get it, this sounds strange, stick with me just a second" and then use proof or credibility of some kind. Just a minor tweak but could make a big difference. - Well sir, you got me. I typed all that without reading ahead. Good job. lmao. - So yeah, what you've got seems to be all about convincing the reader that they need to read before they start, so the key credibility points/persuasion points are down there in the bullet points, the need for technique and strategy in training. I'd actually skip the middle section and jump straight to showing the reader those bullet points. Then introduce the guide. Develop the need for technique and strategy in training, then offer that solution. There should be something that they experience that confronts them emotionally in regard to lack of technique or strategy, I'd guess it was something like "why do my punches look like shit and don't deliver any force?", "How do I hit clean like Paquiao or Garcia?", "How tf does Lomachenko move like Neo in the Matrix?" stuff like that. Developing a clear image of the problem. - Otherwise great work!
For Critique- Please enlighten me if im doing this right.
This is the first copy that i wrote. Sample for Fb ads. Start earning 50k per month as a freelancer with “The 7-day Copywriting Challenge”. This is really amazing! At first i thought that it’s like the other online course that will teach you to learn copywriting that you can also learn for free. But still I decided to try, because it only cost 297 pesos only. And when i started the day 1 i was amaze on how sensei raf teach copywriting. Until i continue the daily challenge and i can say this is very helpful challenge, especially for newbies that has zero knowledge in copywriting. The way he teach is not boring. The 7-Day Copywriting Challenge is the best. Imagine for only 297 pesos you will learn the highest paying freelance job. Do you want to accept the challenge? Hurry up! Enroll now before it’s too late. The price will increase soon
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New comment 4d ago
0 likes • 4d
Great let's take a look! - Unless you get every single student to $50k/mo within 7 days, you're looking at compliance issues. Technically an illegal claim. Again, unless it's actually true. But I've never seen something like that before. - Face/voice issues, Not sure who the speaker is, even though you're jumping straight into first person perspective. There's a need for credibility and authority. - Lots of writing issues. It's easier than ever to fix grammatical and punctuation issues with GPT, just run it through that before launching! - There's also not much awareness or sophistication consideration. You're jumping straight into "I tried this and was amazed," but we don't know who the authority is, what's special about it, what makes it different from every other course out there. Great start! Keep moving forward!
0 likes • 4d
@Myra Janine De Vera oh gotcha! Haha well Great! As long as you can fulfill that promise.
Just launched the best email list to get writing ideas!
If you’re still wondering how to get clients, how to write REAL copy that sells, then take a look at www.raphdr.com
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New comment 4d ago
0 likes • 4d
@Raph Raph Interested to hear what makes it "REAL" in comparison with whats freely available, and searchable, right here? Whats included in your daily emails that helps newcomers beyond whats in The First Client Mini-course? https://www.skool.com/convertnow/classroom/4c38a51c?md=cf2433665a9b444c9479d207b8718a21
Quick question?
Which is better in DMing prospects long dm or short one? And what do you think is the best opener for dms?
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New comment 1d ago
1 like • 6d
Teaching moment: This is the wrong question ^ 🫶 A better question: Based on what I know about my offer, my audience, the world, and myself, what conversational entry point is most likely to peak interest and elicit a favorable response? Why? Because our goal is sales (which requires a good conversation), we need to OVERCOME ad-blindness (the jadedness from the hundreds of spam DMs they get), and what we're doing is reaching out to a stranger (they don't know us, so it's a first impression). We're solving for multiple variables at once—Not getting ignored is the most crucial step. Reaching out in a way nobody has ever reached out before gives you the best chance to get past the open. But how do you do that? So then, to find the answer, we need to investigate the offer and the audience. What is the core problem they have that the offer solves? Why would they want that solution over others? What have they heard about this solution in the past that might turn them away from or towards your offer? And, quite importantly, are you saying all of this in a way that feels new and authentic? Long or short doesn't matter if every word is interesting and relevant to them. However! You did ask "What is the best opener?" And that's a better question, because the way you open determines everything else. I can't help much more without knowing more about the product, the problem you're solving, and people you want to serve.
1 like • 6d
@Asim Khalid okay so you offer funnels, email marketing and copywriting to fitness trainers, basically? You then your DMs need to start with some competitive point. I imagine that's a somewhat saturated niche, so you'd wanna hit a conversation point that nobody else is hitting to stand out. Very basically. It'll be all about Sophistication, proof, and relevance. Is it a serious need, are they looking for it, and how do you prove you're the best option.
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Jonny Ross
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@jonny-ross-2782
Evolve Copywriting into a Meritocracy

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