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Relevant principles of psychology related to creating high performing content and/or advertising.

Studies specific to media.

Studies on narrative theory, storytelling, and helpful frameworks!

Detailing every aspect of the relationship between the viewer and the content.

Symbols and Semiotics research!

Find, document, and prove everything we know about creating content and converting copywriting.

Summarizing and documenting relevant points from the great, recommended reading (AND VIDEOS) on copywriting, content, storytelling, and more.

The most detailed, educational swipe file online. More than swipes, breakdowns and data that teach you how something converted, how well, and to whom.

The key to all successful copy -- accurate research. Grasp firmly onto the who, what, when, where, and how of your market.

The absolute basic building blocks to launch your mind into copywriting orbit 🌌. Project-based learning and implementation.

Step-by-step process to getting your first client. From offer creation, to discovery call, to results, and to the next client.

A collection of birds-eye-view, overall campaign strategies.

Sections of neuroscience relevant to generating high-engagement.