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Yes COPYWRITERS COME FIRST ⚠️ Let me explain. ❌SEO happens when a client has enough to spend on long-term organic reach ❌Marketing comes when a client has the money to spend on ads (most new businesses don't have it) ❌Website/development comes when they grow. It's a myth that you need a website when you start your business. I created my website in the 3rd year of my business ❌Graphics and pretty pictures come when you need to connect with a wider audience. Plus, basic editing can be done on one phone [I used to edit myself in the beginning] But copywriting is something that helps... ✅You create solid offers to pitch ✅You write engaging posts ✅You write scripts that convert and increase your reach ✅You understand funnels and how to reel customers in ✅You steer your business in the right direction ✅You use AI the right way and make the most out of your time Hope u understood?

I think AIDA is outdated, here's how I prefer to consider content: The brain is able to handle these processes all within split seconds. 1. Anticipation = "I believe I know what's going to happen next, but not specifically, and I'm ready to find out." *swipes up* 2. Rapid Assessment = The brain rapidly takes in relevant information and context, trying to "figure out" what it's seeing. 3. Associations = Your brain cross-checks it's memory and existing mental models, taps into existing schema. 4. Determination = What am I seeing/about to see? Was I given enough information, context or interest to determine if I believe there's a pay-off at the end that I'm willing to wait for/engage in? 5. Repeat = this continues in loops just about every second, until you generate a new Anticipation and decide to relax and engage. 6. Assess = Did this content meet or break expectations?? 7. Relay = Tell the brain to store this outcome for future videos. *swipe up*

- A/S = Solution/"Product" Awareness ("I know war relief efforts exist, I've heard of Red Cross."), Sophistication Stage = Stage 2, developing a stronger appeal than competitors. the ad enlarges and emotionally deepens the war relief appeal. - The ad jumps straight into the appeal of helping restore families and hearths back to their true warmth, after so being so deeply affected by ruthless destruction of war. - Very clear emotional reasoning, - Curates the archetype of the Caring, Gentle Mother to associate with the efforts of the brand. The GREATEST MOTHER in the WORLD Stretching forth her hands to all in need; to Jew or Gentile, black or white; knowing no favorite, yet favoring all. - immediate identity appeal to Christians in the biblical language, cultural non-racist appeal during struggling race relations - poetic language Ready and eager to comfort at a time when comfort is most needed. Helping the little home that's crushed beneath an iron hand by showing mercy in a healthy, human. way; rebuilding it, in fact, with stone on stone, replenishing empty bins and empty cupboards; bringing warmth to hearts and hearths too long neglected. - This ad was for WW1 relief efforts, around 1917-18 (mostly medical aid here in the states, and more physical rebuilding in European fronts). - Probably a welcomed, humanitarian effort that took no sides and wanted only to help rebuild - tugging emotional heartstrings of torn families, vivid imagery of empty homes Seeing all things with a mother's sixth sense that's blind to jealousy and meanness; seeing ...(???)... as naughty children snatching, biting, bitter-but with a hidden side that's quickest touched by mercy. - again evoking the symbol of the kind mother, an archetypal association to help build and communicate the humanitarian message. - developing that archetype through imagery and associations of child-care Reaching out her hands across the sea to No Man's land; to cheer with warmer

*This has become the Copy Upgrade 101 Course, Open Now in the Classroom!* Hey all! This is a really casual call to check out an "Earn while you Learn" course I'm working on. I want to teach copywriters the absolute basics, and then slowly build up their skills in real go-to market campaigns. I'm going to offer a tracking sheet, instructions, weekly action steps and feedback. I basically just need a few people willing to check out the idea for now. Let me know if it's something they'd be interested in. Just comment "interested" and I'll give you access. <3