Aug 15 (edited) in Thinking Out Loud
AIDA vs ARaADRAR (lol)
I think AIDA is outdated, here's how I prefer to consider content:
The brain is able to handle these processes all within split seconds.
- Anticipation = "I believe I know what's going to happen next, but not specifically, and I'm ready to find out." *swipes up*
2. Rapid Assessment = The brain rapidly takes in relevant information and context, trying to "figure out" what it's seeing.
3. Associations = Your brain cross-checks it's memory and existing mental models, taps into existing schema.
4. Determination = What am I seeing/about to see? Was I given enough information, context or interest to determine if I believe there's a pay-off at the end that I'm willing to wait for/engage in?
5. Repeat = this continues in loops just about every second, until you generate a new Anticipation and decide to relax and engage.
6. Assess = Did this content meet or break expectations??
7. Relay = Tell the brain to store this outcome for future videos.
*swipe up*
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AIDA vs ARaADRAR (lol)
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