@Uncle Jimmy Mitchell, Perfect, thanks for the insight.

I totally understand your struggle with lead quality. Since I work in real estate finance and private lending, I faced the same issue. One thing that helped was adding a credit score question on the form. It doesn’t filter leads with logic, but just simply mentioning credit tends to psychologically turn off those with poor credit. For those who don’t qualify but still make it through, I send a text asking them to verify their situation in more detail. Then, long-term nurturing with email, text, and even a phone call if it’s been a while, just in case their situation has changed. But yeah honestly, my copy is pretty straightforward, and I steer clear of language that might appeal to first-timers or those with bad credit. I'm currently just doing area callouts and listing the loan programs and benefits, but I avoid any false hope language that would attract unqualified leads. I also have a testing campaign in my client’s ad account running at $5 a day. I’m trying out different copy and creatives, really paying attention to the types of leads coming in to see who my copy is appealing to. But that's just what's working for me atm, but yeah bro good luck let me know if you crack that code 👍

Yes as Tom mentioned above, ensure that the fields for the Facebook forms are properly mapped. I occasionally overlook this step after after creating new lead forms.

@Uncle Jimmy Mitchell Thanks Man! I currently charge on a pay-per-deal basis, so income is a bit unstable for hiring right now. Plus, maybe a tad bit of pain avoidance involved haha. But I appreciate the input. I’ll give it a try .. Sell it as a Alt lower-ticket offer maybe.

From my experience, verifying toll-free numbers is a quick process, while local numbers tend to take longer and have stricter compliance requirements. Unless there have been recent changes.