What is the cost per lead and the cost per appointment with b2b kitchen and bathroom remodeling ads?

Hi guys. Last week, on thursday I started the campaign for my client. From Friday to Sunday I got 7 leads and some appointments from them. The couple of days I still got some leads, but no appointments from them. This week, from Friday to Sunday I got only 2 leads. I changed a couple of words in the copy (because they were not translated correct in my client's language). I also changed the area of the pin by 1 mile back and forth. I had 4 ads, 2 for each sex, and now I have active only the best from each ad set. Do you think there is a problem? Or maybe just a bad week? I feel bad bcs now I dont even get leads, but this week also I got some leads, but they didnt book.

Hey all Anyone got any good templates for tracking ad performance metrics Thanks

How does the contractor actually deliver the service to my client? Specifically, what steps are involved in ensuring the contractor's work is aligned with my expectations, and what methods are used for the contractor to directly or indirectly deliver the final product or service to the client?

I have good metrics (i think) but the lead quality are very bad and are demanding low kind of jobs. What would you do in this situation? change up the creatives or offers?