Hi guys. @Uncle Jimmy Mitchell would love your thoughts on this too So I am doing out a load of different potential copies for a client that I want to split test, as I have found a lot of the leads I am bringing in (mortgage leads) have been pretty low quality (poor credit, affordability etc) I have been sticking primarily with the PPS, pain point, pain point, solution framework However it's got me thinking. What if all of this pain focused copy is bringing in leads who are in pain. But not necessarily good pain. Pain in the sense that they haven't been able to get a mortgage because they're simply not eligibile for one When I think about what might motivate someone to buy a house, it's probably pretty positive emotions. New beginnings, new family etc. So surely there could be leverage in focusing on the opportunity as opposed to all the pains of saving for a deposit, monthly payments etc Or am I just using the wrong pain points, and should I be digging on the pain of what they will miss out on by living with their parents or renting for another five years Keen to hear everyones thoughts and if anyone can bump Jimmy if he doesn't catch this I would appreciate it. Thanks!!

Getting this objection quite a lot now, and I am not really sure how should I respond to it cos there is advertising involved but my whole service isn´t only abt advertising, Im doing appointment setting and also take upfront fees from the lead itself Do you have any suggestions on how I should react when this objection comes on a cold call?

Can anyone show me some examples of ads creatives creatives for home improvement businesses that work well. Also would videos or images work better, if so of what?

Hello, Began doing my first DCT testing less than 24 hours ago. At what point or amount of impressions should I have before I start critically evaluating my core metrics like CPL / CPC etc?

Is this a good pipeline/way of maximizing the lead-to-booking rate? My funnel looks like this Lead Initial Message Follow Up 1-7 Not Interested Prospect Scheduled Prospect Not Moving Forward Job Started Job Completed Invoiced So the plan is to follow up with the lead as much as possible until they schedule an appointment with my client or say No thanks