"Horizontal" Scaling ... Best Practices? · Agency Service Scaling Kings👑

"Horizontal" Scaling ... Best Practices?

Hey everyone, I’m currently scaling one of my client’s ads, but I feel like I’ve hit a ceiling with linear scaling for the state I’m targeting. I’ve successfully expanded and scaled Horizontally into other states before, but I’d like some advice on the best way to do so.

Should I:

A) Duplicate the successful campaign and just change the targeting and wording to reflect the new state?

B) Start a brand new campaign using the exact winning creative and similar copy?

C) Start from scratch and go through a dynamic creative and copy split testing phase?

Or if you have another method entirely I'd love to hear it! Thanks for your input.

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