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I am doing local lead gen for a spa that offers fat reduction treatments. I have a super high cancellation rate of 60%. Leads are booking themselves in, then usually postpone the appt and eventually cancel. The thing is: Leads can book appts up to 16 days into the future. Yes this is a no go but people are just busy and it literally didn't work with a 4-5 day booking window. Also the service is 300$+ and they expect some flexibility. I tried keeping the engagement up with emails but this doesn't help. I'm thinking of different ways to reduce cancellations. One idea is to charge something small, like $5, during the booking process. But I feel like that might put people off from booking, and it could also be tricky to manage when appointments are made over the phone. Any help and ideas are appreciated🙏

When it comes to testing I usually used to follow 3 2 2 method with DCT enabled. But it limits my creative test just 3 creatives per ad set. Also having multiple adset for testing is also not a good option, So how do I test ads properly and how long do I have to be testing 🤔.

Hi guys just want to get clear in this In a brand new ad account which has no data, when creating my first campaign do I have to go broad or interest based opt,

Guys, I have made a massive change to the leaderboard levels and added several more (quite frankly awesome) Perks to the leaderboard. Please be aware, if you got a free coaching call at level 5, you will not be eligible for another one.. Check out the leaderboard here and start posting, commenting and getting likes. https://www.skool.com/kings/-/leaderboards