You are never to early to start marketing for product
Here is my attempt to market the product early, while it is still in Beta (Alpha?):
• I created a Reel on IG with a call to action in a video to comment with "Beta" and got a test version of the App
• This will trigger Mnychat automation and the TestFlight link will be sent in DMs (check the video for details) https://testflight.apple.com/join/rj1nxOW4
• As a follow-up message, the user will get a link to the Discord chat for beta testers https://discord.gg/y4YPu8Tj
imo it is better to have something else besides DMs for ongoing communication with beta testers. My audience is geeky, so Discord should work.
  • The reel was shared in stories as well
  • Also, I dropped the video in TikTok, but that is sinking ship atm and there is no good way to share the link besides adding it to the profile
Next actions:
  • same video sharing in YouTube shorts, It is harder to share the link, but I can add it in the description and hope that someone will find it there :)
  • probably I will do a live stream working on the app as well and add a link in the description and in the pinned comments.
The app still is crappy and there are bugs and unfinished features, but this is a good candidate to test marketing in the beta stage and get early adopters for the app to collect feedback.
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Aivars Meijers
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You are never to early to start marketing for product
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