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### Status
* Week 10 (Dec 2-8)
* 🟠 Impressions 2.74k (-10%)
* 🟢 MRR $41.69 (+23%)
* Week 11 (Dec 9-12, ongoing)
* 🟢 Impressions 1.6k (0%)
* 🟢 MRR $47.68 (+14%)
### Tactics
I’ve lost a bit of the intentionality and planning from the start of this experiment. But I was still able to get some things done:
### Wins
* Released a version fixing a long-standing bug. Sigh of relief! 😮💨
* After getting customer feedback about a bug, the release with a fix landed in the App Store less than 24 hours later!
* I’m ranking #7 when you search for “Obsidian”. We’re in the top 10!
* Currently reading *The Lean Startup*, which is really helpful! I’m starting to be convinced that analytics-based experiments are crucial.
* Really excited that I’m so close to my MRR goal! Only $2.32 away. 🥳
### Next
I’d like to get another feature release in, and measure adoption the *Lean Startup* way. Week 13 of this twelve week challenge I want to take to reflect and review.