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Website due diligence
I've been in the website investing game for a while now, and I've learned that due diligence is absolutely crucial when buying a site. Here's my guide to not getting scammed and making sure you're getting what you pay for: 1. Traffic Analysis: • Use tools like Google Analytics and Search Console to verify traffic claims • Check the traffic sources - organic search is generally more valuable than social media • Look for any sudden drops or spikes in traffic - could indicate penalties or manipulation 2. Revenue Verification: • Ask for screenshots or direct access to revenue accounts (AdSense, affiliate networks, etc.) • Cross-reference revenue claims with traffic data - does it make sense? • Look for seasonal trends or one-off spikes that might skew the numbers 3. Backlink Profile: • Use tools like Ahrefs or Majestic to analyze the backlink profile • Watch out for spammy or low-quality links that could lead to future penalties • Check if there's a good mix of dofollow and nofollow links 4. Content Quality: • Read through the content - is it original and high-quality? • Check for plagiarism using tools like Copyscape • Look for signs of AI-generated content (which Google might penalize) 5. Technical SEO: • Run the site through tools like Screaming Frog to check for technical issues • Look at page speed using Google PageSpeed Insights • Check for mobile-friendliness and responsive design 6. Monetization Methods: • Understand how the site makes money - is it sustainable? • Are there opportunities to diversify or improve monetization? • Check if the methods comply with Google's guidelines (especially important for AdSense sites) 7. Niche Research: • Is the niche growing, stable, or declining? • Are there any upcoming regulations or changes that could affect the site? • What's the competition like? 8. Owner's Time Investment: • How much time does the current owner spend on the site? • Is there a team or is it all done by one person? • Are there processes in place that you can take over?
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New comment 10h ago
Best website brokers?
Wheather you're looking to buy or sell a website, choosing the right broker can make a huge difference. Here's my rundown of the best options out there: 1. Empire Flippers: These guys are the big dogs in the industry. They've sold over $380 million in websites and have a 77% success rate. They're great for sites worth over $100k, but they do take a 15% commission for sites under $700k. Pro tip: They send out new listings every Monday at 10 AM PST. 2. Flippa: This is the largest non-vetted marketplace. It's great for smaller sites and beginners, but be careful and do your due diligence. 3. FE International: These folks specialize in bigger deals, usually $1 million+. They've been around since 2010 and have a 94.1% success rate. They're pros at selling SaaS, content, and eCommerce sites. 4. Investors Club: This is a newer player (launched in 2020) but they're making waves. They offer zero buyer fees, free legal docs, and a cool 24-point due diligence report for paid members. 5. Quiet Light: These guys have been around since 2006 and have sold over $300 million in websites. What's unique is they hire staff with entrepreneurial backgrounds who've actually bought or sold websites themselves. 6. Motion Invest: Good for smaller content sites under $30k. They even do Dutch-style auctions where the price drops until someone bites. 7. Website Closers: These folks focus on tech and internet businesses. They've got a team with deep industry knowledge. Pros of using a broker: - They handle the vetting process - They often provide escrow services - They can help with site migration after the sale - Access to a larger pool of serious buyers/sellers Cons: - Commission fees can be high (usually 15% for smaller deals) - Some have high minimum deal sizes - You might have less control over the process My personal experience: I've bought and sold through Empire Flippers and Investors Club. Empire Flippers is great if you want a hands-off experience, while Investors Club lets you negotiate directly with the seller.
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New comment 17h ago
Buying and selling websites
Busing and selling websites is a pretty interesting way to make money online, but it definitely requires some know-how. Here's the lowdown: Buying Websites: Where to find sites for sale: • Marketplaces like Flippa and Empire Flippers • Brokers like FE International and Quiet Light Brokerage What to look for when evaluating a site: • Traffic sources and trends • Revenue and profit history • Monetization methods • Niche and growth potential • Technical health of the site Pro tips: • Do your due diligence! Verify all claims about traffic, revenue, etc. • Use tools like Ahrefs and SEMrush to analyze the site • Typical valuations are around 24-36x monthly profit for established sites • Always use an escrow service to protect yourself Selling Websites: How to maximize value: • Clean up your financials and have clear documentation • Optimize the site's performance and monetization • Show a history of growth and future potential • Consider using a broker to reach more buyers Things to keep in mind: • Timing is key - sell when your site is on an upward trajectory • Be ready to help with the handover and answer buyer questions • Set a realistic price based on recent comparable sales My personal take: Website flipping can be pretty profitable, but it's not a get-rich-quick scheme. You need to do careful analysis and have some technical knowledge. I'd recommend starting small and learning the ropes before making any big investments. What about you guys? Any experiences with buying or selling websites?
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What is website flipping?
Website flipping is basically the online version of house flipping. You buy an existing website, improve it, and then sell it for a profit. Here's how it typically works: 1. Find a website that's underperforming but has potential 2. Buy it (usually through marketplaces like Flippa or Empire Flippers) 3. Improve the site (better content, SEO, monetization, etc.) 4. Sell it for more than you paid Why People Do It: - Potential for big profits (some sites sell for 30-40x monthly earnings) - You can work from anywhere - Low barrier to entry compared to traditional investments - It's scalable - you can flip multiple sites at once Types of Sites People Flip: - Content/niche websites - E-commerce stores - SaaS (Software as a Service) businesses - Affiliate marketing sites - Lead generation websites The Pros: - Can be very profitable if you know what you're doing - You learn valuable skills (SEO, marketing, web development) - Potential for passive income while you own the site The Cons: - Risky if you don't know how to evaluate sites - Can be time-consuming to improve sites - The market can be volatile (Google algorithm changes, etc.) How to Get Started: 1. Learn about website valuation and due diligence 2. Start small with a low-cost site to gain experience 3. Improve your skills in SEO, content creation, and monetization 4. Network with other website flippers and learn from their experiences Has anyone here tried website flipping? I'd love to hear about your experiences or thoughts on this as a potential side hustle or full-time gig!
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What is website investing?
Website investing is buying existing websites to make money. You can: - Generate passive income from the site's revenue - Improve how the site makes money - Grow the site's traffic and value - Flip the site for a higher price Main Strategies: 1. Buy and Hold: Keep the site long-term for steady income 2. Website Flipping: Buy, improve, and sell for profit Types of Websites to Invest In: - Content/niche websites - E-commerce stores - SaaS (Software as a Service) businesses - Affiliate marketing sites - Lead generation websites Benefits: - Passive Income: Steady monthly cash flow - Low Barrier to Entry: Often cheaper than traditional investments - Scalability: Potential for big growth without big costs - Flexibility: Manage from anywhere with internet - Diverse Opportunities: Tons of niches to explore - Multiple Exit Strategies: Keep for income or sell for profit Risks and Stuff to Consider: - Due Diligence: Gotta research to avoid scams - Market Volatility: Online businesses can be affected by algorithm changes - Technical Knowledge: Some digital marketing and web tech know-how helps - Time Investment: Might need active management How to Start: 1. Figure out your goals and budget 2. Research website business models and niches 3. Learn about website valuation and due diligence 4. Check out website marketplaces (like Flippa or Empire Flippers) 5. Do thorough research on potential buys 6. Purchase a website and start improving it 7. Either keep it for income or prep for resale Some investors report 20-40% annual ROI or higher, but it takes work. You need to research, plan, and often put in effort to grow the sites.
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