What is website flipping?
Website flipping is basically the online version of house flipping. You buy an existing website, improve it, and then sell it for a profit. Here's how it typically works:
1. Find a website that's underperforming but has potential
2. Buy it (usually through marketplaces like Flippa or Empire Flippers)
3. Improve the site (better content, SEO, monetization, etc.)
4. Sell it for more than you paid
Why People Do It:
- Potential for big profits (some sites sell for 30-40x monthly earnings)
- You can work from anywhere
- Low barrier to entry compared to traditional investments
- It's scalable - you can flip multiple sites at once
Types of Sites People Flip:
- Content/niche websites
- E-commerce stores
- SaaS (Software as a Service) businesses
- Affiliate marketing sites
- Lead generation websites
The Pros:
- Can be very profitable if you know what you're doing
- You learn valuable skills (SEO, marketing, web development)
- Potential for passive income while you own the site
The Cons:
- Risky if you don't know how to evaluate sites
- Can be time-consuming to improve sites
- The market can be volatile (Google algorithm changes, etc.)
How to Get Started:
1. Learn about website valuation and due diligence
2. Start small with a low-cost site to gain experience
3. Improve your skills in SEO, content creation, and monetization
4. Network with other website flippers and learn from their experiences
Has anyone here tried website flipping? I'd love to hear about your experiences or thoughts on this as a potential side hustle or full-time gig!
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Richard Patey
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What is website flipping?
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