Hey folks, me and @Maciej Marek met up in an amazing coffee shop in Prague last week and discussed how we could help make both newsletters (on beehiiv) and communities (on Skool) sought after asset classes for investors, like websites used to be. Last year, we ran Letter Operators as a high end $5K/m price point and targeted newsletter business owners who wanted to become hands-free. But sponsorships fell off a cliff and newsletters became less of a business to be acquired, and more of an asset to be leveraged by existing businesses with existing teams. So how do we bring investors back and get this asset class going again? By creating no-brainer operation offers: 👉 A done for you newsletter operator service at $500/m for weekly sends at http://letteroperators.com/ 👉 Done for you Skool setup and community management service at $3K and ongoing management at $500/m at https://communityoperators.com Together, let's make newsletters as an asset class great again, and help kick off the acquisitions market for communities!

Use these sites to buy and sell the digital assets we discuss here: 🔗 Crypto > Binance or Bybit 🌐 Websites > Flippa or Empire Flippers 📛 Domains > Odys or Namecheap 📧 Newsletters > Duuce or Flippa 👥 Communities > Signals or RedAccs

Wheather you're looking to buy or sell a website, choosing the right broker can make a huge difference. Here's my rundown of the best options out there: 1. Empire Flippers: These guys are the big dogs in the industry. They've sold over $380 million in websites and have a 77% success rate. They're great for sites worth over $100k, but they do take a 15% commission for sites under $700k. Pro tip: They send out new listings every Monday at 10 AM PST. 2. Flippa: This is the largest non-vetted marketplace. It's great for smaller sites and beginners, but be careful and do your due diligence. 3. FE International: These folks specialize in bigger deals, usually $1 million+. They've been around since 2010 and have a 94.1% success rate. They're pros at selling SaaS, content, and eCommerce sites. 4. Investors Club: This is a newer player (launched in 2020) but they're making waves. They offer zero buyer fees, free legal docs, and a cool 24-point due diligence report for paid members. 5. Quiet Light: These guys have been around since 2006 and have sold over $300 million in websites. What's unique is they hire staff with entrepreneurial backgrounds who've actually bought or sold websites themselves. 6. Motion Invest: Good for smaller content sites under $30k. They even do Dutch-style auctions where the price drops until someone bites. 7. Website Closers: These folks focus on tech and internet businesses. They've got a team with deep industry knowledge. Pros of using a broker: - They handle the vetting process - They often provide escrow services - They can help with site migration after the sale - Access to a larger pool of serious buyers/sellers Cons: - Commission fees can be high (usually 15% for smaller deals) - Some have high minimum deal sizes - You might have less control over the process My personal experience: I've bought and sold through Empire Flippers and Investors Club. Empire Flippers is great if you want a hands-off experience, while Investors Club lets you negotiate directly with the seller.

If you're looking to give your SEO efforts a boost, aged domains might be just the trick. Here's the lowdown: What are aged domains? Aged domains are basically domain names that have been around for a while. They've been registered and used before, but for whatever reason, the previous owner let them expire or decided to sell. The cool thing is, these domains often come with some built-in SEO juice! Why use aged domains for SEO? 1. Bypass the Google sandbox: New domains often get stuck in the "Google sandbox" for a while, but aged domains can help you skip this waiting period. 2. Instant authority: If the domain has a good history, you're inheriting its authority and trust in Google's eyes. 3. Backlink profile: Many aged domains come with existing backlinks, which can give you a head start in your link-building efforts. 4. Faster indexing: Google tends to crawl established domains more frequently. How to use aged domains: 1. Build a new site: Use the aged domain to start a new website in a related niche. 2. 301 redirect: Point the aged domain to your existing site for an SEO boost. 3. Create a PBN (Private Blog Network): Use multiple aged domains to build a network of sites linking to your main site. (Note: This is a bit of a grey hat technique, so proceed with caution!) 4. Flip domains: Buy low, improve the site, and sell high. How to buy aged domains: 1. Domain marketplaces: Check out places like Odys, GoDaddy Auctions, Sedo, or NameCheap for expired domains. 2. Specialized tools: Use tools like SpamZilla or DomCop to find and analyze potential domains. 3. Manual search: Use the Wayback Machine to check a domain's history. Things to check before buying: 1. Domain age: Generally, the older the better. 2. Backlink profile: Use tools like Ahrefs or Majestic to check the quality and quantity of backlinks. 3. Previous content: Make sure it wasn't used for spam or in an unrelated niche. 4. Traffic history: Tools like SEMrush can give you an idea of past traffic.

I've been in the website investing game for a while now, and I've learned that due diligence is absolutely crucial when buying a site. Here's my guide to not getting scammed and making sure you're getting what you pay for: 1. Traffic Analysis: • Use tools like Google Analytics and Search Console to verify traffic claims • Check the traffic sources - organic search is generally more valuable than social media • Look for any sudden drops or spikes in traffic - could indicate penalties or manipulation 2. Revenue Verification: • Ask for screenshots or direct access to revenue accounts (AdSense, affiliate networks, etc.) • Cross-reference revenue claims with traffic data - does it make sense? • Look for seasonal trends or one-off spikes that might skew the numbers 3. Backlink Profile: • Use tools like Ahrefs or Majestic to analyze the backlink profile • Watch out for spammy or low-quality links that could lead to future penalties • Check if there's a good mix of dofollow and nofollow links 4. Content Quality: • Read through the content - is it original and high-quality? • Check for plagiarism using tools like Copyscape • Look for signs of AI-generated content (which Google might penalize) 5. Technical SEO: • Run the site through tools like Screaming Frog to check for technical issues • Look at page speed using Google PageSpeed Insights • Check for mobile-friendliness and responsive design 6. Monetization Methods: • Understand how the site makes money - is it sustainable? • Are there opportunities to diversify or improve monetization? • Check if the methods comply with Google's guidelines (especially important for AdSense sites) 7. Niche Research: • Is the niche growing, stable, or declining? • Are there any upcoming regulations or changes that could affect the site? • What's the competition like? 8. Owner's Time Investment: • How much time does the current owner spend on the site? • Is there a team or is it all done by one person? • Are there processes in place that you can take over?