19d ago (edited) in 🌐 Websites
What is website investing? (I helped define the category)
Website investing is buying existing websites to make money. I previously built and sold the Website Investing publication (a top 100 category Substack newsletter) and had a podcast on the topic. Here's my TLDR:
With buying websites you can:
- Generate passive income from the site's revenue
- Improve how the site makes money
- Grow the site's traffic and value
- Flip the site for a higher price
Main Strategies:
1. Buy and Hold: Keep the site long-term for steady income
2. Website Flipping: Buy, improve, and sell for profit
Types of Websites to Invest In:
- Content/niche websites
- E-commerce stores
- SaaS (Software as a Service) businesses
- Affiliate marketing sites
- Lead generation websites
Benefits:
- Passive Income: Steady monthly cash flow
- Low Barrier to Entry: Often cheaper than traditional investments
- Scalability: Potential for big growth without big costs
- Flexibility: Manage from anywhere with internet
- Diverse Opportunities: Tons of niches to explore
- Multiple Exit Strategies: Keep for income or sell for profit
Risks and Stuff to Consider:
- Due Diligence: Gotta research to avoid scams
- Market Volatility: Online businesses can be affected by algorithm changes
- Technical Knowledge: Some digital marketing and web tech know-how helps
- Time Investment: Might need active management
How to Start:
1. Figure out your goals and budget
2. Research website business models and niches
3. Learn about website valuation and due diligence
4. Check out website marketplaces (like Flippa or Empire Flippers)
5. Do thorough research on potential buys
6. Purchase a website and start improving it
7. Either keep it for income or prep for resale
Some investors report 20-40% annual ROI or higher, but it takes work. You need to research, plan, and often put in effort to grow the sites.
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What is website investing? (I helped define the category)
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