Wheather you're looking to buy or sell a website, choosing the right broker can make a huge difference. Here's my rundown of the best options out there:
1. Empire Flippers: These guys are the big dogs in the industry. They've sold over $380 million in websites and have a 77% success rate. They're great for sites worth over $100k, but they do take a 15% commission for sites under $700k. Pro tip: They send out new listings every Monday at 10 AM PST. I sold a six figure website on Empire Flippers.
2. Flippa: This is the largest non-vetted marketplace. It's great for smaller sites and beginners, but be careful and do your due diligence. I sold a website on Flippa.
3. FE International: These folks specialize in bigger deals, usually $1 million+. They've been around since 2010 and have a 94.1% success rate. They're pros at selling SaaS, content, and eCommerce sites. I have sold with them.
4. Investors Club: This is a newer player (launched in 2020) but they're making waves. They offer zero buyer fees, free legal docs, and a cool 24-point due diligence report for paid members. I helped set up the process for what became Investors Club after selling Flipping Websites to Andrej, who then sold to . 5. Quiet Light: These guys have been around since 2006 and have sold over $300 million in websites. What's unique is they hire staff with entrepreneurial backgrounds who've actually bought or sold websites themselves. I once interviewed the founder Mark Daoust on a Flipping Websites podcast.
6. Motion Invest: Good for smaller content sites under $30k. They even do Dutch-style auctions where the price drops until someone bites. Have interviewed both the founders on previous podcasts and been on Spencer's Niche Pursuits podcast.
7. Website Closers: These folks focus on tech and internet businesses. They've got a team with deep industry knowledge. Have no relationship.
Pros of using a broker:
- They handle the vetting process
- They often provide escrow services
- They can help with site migration after the sale
- Access to a larger pool of serious buyers/sellers
Cons:
- Commission fees can be high (usually 15% for smaller deals)
- Some have high minimum deal sizes
- You might have less control over the process
My personal experience: I've bought and sold through Empire Flippers and Investors Club. Empire Flippers is great if you want a hands-off experience, while Investors Club lets you negotiate directly with the seller.
What about you guys? Any experiences with these brokers or others I didn't mention? Any horror stories or big wins?