Buying and selling websites
Busing and selling websites is a pretty interesting way to make money online, but it definitely requires some know-how. Here's the lowdown:
Buying Websites:
Where to find sites for sale:
• Marketplaces like Flippa and Empire Flippers
• Brokers like FE International and Quiet Light Brokerage
What to look for when evaluating a site:
• Traffic sources and trends
• Revenue and profit history
• Monetization methods
• Niche and growth potential
• Technical health of the site
Pro tips:
• Do your due diligence! Verify all claims about traffic, revenue, etc.
• Use tools like Ahrefs and SEMrush to analyze the site
• Typical valuations are around 24-36x monthly profit for established sites
• Always use an escrow service to protect yourself
Selling Websites:
How to maximize value:
• Clean up your financials and have clear documentation
• Optimize the site's performance and monetization
• Show a history of growth and future potential
• Consider using a broker to reach more buyers
Things to keep in mind:
• Timing is key - sell when your site is on an upward trajectory
• Be ready to help with the handover and answer buyer questions
• Set a realistic price based on recent comparable sales
My personal take: Website flipping can be pretty profitable, but it's not a get-rich-quick scheme. You need to do careful analysis and have some technical knowledge. I'd recommend starting small and learning the ropes before making any big investments.
What about you guys? Any experiences with buying or selling websites?
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Richard Patey
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Buying and selling websites
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